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Category: Reputation

  • Sanofi-Aventis employees really up in the air

    Did you see Up in the Air, the 2009 comedy-drama starring George Clooney who plays a corporate downsizer who travels around America doing layoff interviews? He delivered wholesale bad news face-to-face on behalf of companies unwilling to do it themselves…

  • The role of media in the WikiLeaks revelations

    Among the many news events vying for our attention in today’s media – mainstream and social – arguably the revelations from WikiLeaks about confidential communications between US embassies around the world and Washington will capture a majority of that attention…

  • The rich learning experience that is social media

    If you’ve been business blogging for some time, or involved in social media for business since 2005 or thereabouts, you probably know about Kryptonite. The case of the Kryptonite bike lock and how it could be cracked open with a…

  • Grasping the nettle of PR spam

    Spam: a scourge of contemporary life. I’m talking about the digital variety rather than the savoury meat product originating in a mists-of-time, analogue age. Just about the worst kind of spam I see is that which purports to be relevant…

  • With social media, there are no editors

    The Dry Erase / Whiteboard Girl hoax – the story of the girl who supposedly quit her job and explained it all in a series of 33 photos of text she wrote on a whiteboard – makes me think of…