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Category: Reputation

  • Powerpress: A viable alternative to Podpress

    If you’re a podcaster and use the Podpress plugin on your WordPress blog to deliver your podcasts, you’ve probably been having a frustrating time of it during much of 2008. The last release of Podpress was version 8.8, released in…

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  • Early-warning alarm bell for Swisscom

    Swisscom’s reputation is being dragged through the online mud this weekend and I wonder where this story will go over the next few days. It probably wouldn’t get a lot of attention if it weren’t for a combination of irresistible…

  • A politician’s arrogance or ignorance

    Here’s an extraordinary tale from Robin Wauters of a prominent politician’s cavalier attitude to public funds and contempt for people’s opinions. As described by Robin, the story is about Belgian Minister of Defence Pieter De Crem, pictured above, whose recent…

  • Motrin: Where’s the authentic voice?

    Earlier I posted about the Motrin kerfuffle and the opportunity it presents brand owner McNeil to listen to customers and engage with them. Reading the apology text again that McNeil posted on the Motrin home page (above), there are a…

  • The Motrin storm: breathtaking speed and scale

    Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen. During a 10-day period, a groundswell of commentary and opinion about Kryptonite…