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Category: Reputation

  • Getting into the hearts of Vista users

    I haven’t seen it yet, but ZDNet’s Ed Bott has – the above teaser image on Microsoft’s home page that, when you click on it, takes you to a section on the website called Windows Vista: Look how far we’ve…

  • The power of love

    It’s been hard to avoid reading about the new 3G iPhone, launched around the world on Friday. Much of what I’ve seen has been about the frustrations and disappointments with Apple’s activation system, resulting in hundreds if not thousands of…

  • What matters about a CEO blog

    Is blogging good value for the C-suite? asks Urs E. Gattiker writing in the Financial Times yesterday. It’s a good article that explores some important points about planning an executive blog, being clear about why you’d want to do one,…

  • Who has responsibility for addressing PR spam?

    Since I last wrote about PR spam a few weeks ago, I’ve been keeping an eye on some of the email that’s ended up in the spam folders in Outlook. It’s a never-ending stream of spam, and it’s getting worse…

  • Brand opinion snapshots

    Something new I heard about yesterday during the Social Media Influence conference in London (an outstanding event, btw, and a post likely to come) is Brand Tags. This is another place on the web that’s worth paying attention to when…