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Category: Reputation

  • A brewing PR problem for Skype

    I’ve been hearing more about some people’s unhappiness with Skype over the withdrawal of London 0207 SkypeIn numbers. I’ve not had any email from Skype to say my SkypeIn number is one of those that will be withdrawn. Is it…

  • The no-morals approach to YouTube video marketing

    Would you employ tactics like fake headlines, paying bloggers, and creating multiple accounts on discussion forums as part of your communication to get a video noticed on YouTube? These are among the tips in The Secret Strategies Behind Many "Viral"…

  • Skype in is Skype out for some users

    With the success some Facebook groups have had recently in influencing opinion or even changing courses of action by large organizations, I wonder what the results will be for a new protest group that’s been formed on the social networking…

  • A hell of a way to get up to speed about data protection

    You’d have had to be off planet not to have heard about this political disaster that blew up yesterday which led to Chancellor of the Exchequer Alistair Darling apologizing in the House of Commons. I watched the whole thing live…

  • Personal branding with podcasting

    A week ago, I took part in A Brand You World 2007 Global Telesummit which featured 24 hour-long seminars throughout the day on the broad subject of personal branding. My session was Express Your Personal Brand Through the Power of…