Category: Reputation
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SNCR fake news study: high stakes for marketers in survey findings
You can summarise what marketers think about fake news with this – they are ambivalent about what ought to change, and are reluctant to alter their own business practices. That’s a key finding from the results of an online survey-based…
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Should you place your trust in the mainstream media?
The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world. According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most…
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A closer look at Creative Commons licenses
One of the great things about social media and social networks is the ability they offer to anyone to share a thought, an idea, or an expression, with anyone else who has a connection to the global internet. Take the…
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For Immediate Release 113: Not a 280-Character Episode
Shel and I recorded the November edition of the monthly Hobson & Holtz Report podcast. We had a great chinwag on these topics: A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.…
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SDF Podcast 13: 1984 meets Pavlov’s dogs
“Trust, but verify” is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Doveryai, no proveryai). Trust is also what links the various topics in episode…