Category: Social Business
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If you want my data, reward me
At the moment, we provide our personal details free to data-gathering giants like Facebook and Google. That won’t always be the case, says guest writer Daniel de Bruin. Data security promises to be one of the main issues facing organisations…
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FIR Interview: Oracle’s Jill Rowley on Social Selling and Social Business
“I think a social business at the foundation is a business that is collaborative, that is transparent; that is engaged with its constituents, whether they be employees, whether they be customers, whether they be partners or even influencers. “And I…
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The role of the C-suite in social media marketing
Content marketing is a topic I’ve talked about quite a bit recently, in particular relating to the consequences of not having a clear strategy and the measurable benefits that can arise when you do. So I was delighted when Glenn…
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Can marketing become an enabler for genuine engagement?
A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media…
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FIR Interview: Jeremiah Owyang on Crowd Companies and the collaborative economy
Jeremiah Owyang believes the next phase of sharing is upon us. The first phase was of media and ideas, otherwise known as social media. The second phase is the sharing of the physical world, what we call the collaborative economy.…