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Category: Social Media

  • The PR agent as trusted counsellor and mentor

    Last week, the US edition of PR Week published its annual Editors’ Choice lists including Editors’ Choice 2010: Who to watch (subscription login required), a look at individuals and PR firms the magazine’s editors predict “will make headlines in 2010.”…

  • Marking five years as a podcaster

    Today, January 3, 2010, is rather a special day for Shel Holz and I as it marks the fifth anniversary of For Immediate Release: The Hobson and Holtz Report, the podcast we both started on January 3, 2005. To me,…

  • Joining dots about social media and B2B

    Last month, Kerry Bridge and I organized and hosted the Dell B2B Social Media Huddle, a one-day event at Dell UK’s headquarters that attracted more than 50 people from across the UK. Some came to listen, some to talk, others…

  • Five examples of innovation with Twitter

    Five examples of innovation with Twitter

    Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking to make a case in their own organization. We know how…

  • Ten trends that will matter to every company in 2010

    I don’t know what it is about the final work weeks of the year but it’s the time when people throw 50 weeks’ worth of caution to the wind and make predictions. In my context area, that usually means predictions…