Category: Social Media
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For Immediate Release 96: The crisis that keeps on giving
In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics: A 15-year-old participating in a work experience program took over the Twitter account of the beleaguered Southern Rail in the UK. The response…
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How to get the media on board to end AVE
One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE…
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SDF podcast 9: Either back to the future or fast forward to a new normal
In the latest episode 9 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Sam Knowles and me, we enjoyed a wide-ranging, lively conversation over the course of 45 minutes on topics as diverse as…
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For Immediate Release 92: Marketing failures of the UK’s Conservative Party
We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in…
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Delicious: Preserving a big piece of social web history
Bookmarking interesting content you encounter on your travels around the web is very much a second-nature act these days. See and save it now, read or share it later. It wasn’t always as easy as that until Delicious came on…