Category: Social Media

  • Spreading the viral wine discount

    Hugh MacLeod – cartoonist extraordinaire, bespoke tailoring champion and, latterly, viral marketer for Stormhoek wine – has started talking about something that could get quite big quite quickly. No need for that booze cruise to Calais before Christmas as you…

  • Developing social media guidelines for PR

    It’s good to see that the CIPR, the body representing the public relations profession in the UK, has taken a lead in formally starting a debate about social media and PR. The CIPR has just published a social media consultation…

  • Steelworkers battle with Goodyear moves to YouTube

    The Wall Street Journal reports today on a long-running labour dispute in the US between the United Steelworkers union and the Goodyear Tire & Rubber Company. What makes this dispute of special interest from the communication point of view is…

  • PodcastCon UK: Compelling content and great music

    ‘Podcasting: the road ahead’ is a pretty good strapline for PodcastCon UK 2006, the one-day conference on UK podcasting that took place in London on Saturday. One major impression I have is how different this conference was compared to the…

  • PodcastCon UK in London tomorrow

    With 150 people expected at PodcastCon UK 2006 in London tomorrow, this should be a terrific day out for everyone who’s interested in podcasting and what’s happening in the UK. This is the second such event of its type and…