Category: Social Media
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Tips and tricks that make Twitter useful to your business
If you’re new to considering Twitter as a communication tool for business purposes – or even if you’re pretty experienced with it – it will be worthwhile taking a look at the re-launched Twitter for Business website. The content in…
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Can Google Hangouts replace press conferences?
Faced with the problem of how to reconcile arranging a press conference for a VIP with the lack of a hard news story, independent communications consultancy Keene Communications adopted a different approach, one that might interest you. Guest writer Michael…
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Kred wants to take influence measurement to a new level
“We all have influence somewhere” is the tag line of Kred, a social influence measurement service created by PeopleBrowsr, a San Francisco-based social media analytics company, to identify influential people in interest-based communities. It’s a credible descriptor to apply to…
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BBC global survey shows evolving news consumption habits across multiple screens
It’s doubtful that many people would disagree with the belief that our behaviours in how, where and when we consume content – the evolved way of saying what we used to describe as reading the papers, listening to the radio…
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The dawn of the valuable-ad era
Here are two ideas about advertising – online and offline – that could catch on in a big way and ‘evolutionize’ entire industries. Social news and entertainment site Reddit plans to let users vote on the ads they see when…