Category: Social Media
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Humour in Adobe’s Cloud
Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its…
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The challenges and opportunities for teams working on social media
Last week, I took part in a great discussion about managing social media for teams. The event was a webinar organized by Our Social Times, the social media agency and event organizer run by Luke Brynley-Jones. Participants in the panel-type…
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Fast talking can get you hired by Pizza Hut
Here’s an approach to recruitment that turns on its head the traditional ways to choose applicants you want to actually meet and interview and, indeed, the interview method itself. Forbes reports that the Yum! Brands-owned Pizza Hut restaurant chain will…
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Content, authenticity and engagement
I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday. Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and…
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In a crisis of reputation and trust, the personal touch is everything
The horsemeat scandal in Europe continues at the centre stage of attention with more bad news appearing almost daily in lurid newspaper headlines like those above in some UK tabloids as more beef products contaminated with horsemeat are discovered in…