Category: Social Media
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When Russian diplomacy and social media meet
When I arrived at the Russian ambassador’s residence in London on October 13, I was expecting a pat-down from tough-looking security guards. Or, at the very least, requests for picture ID. Clearly my stereotypical perceptions are a bit out of…
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A pharma view of social media
Last June, I took part in a video project that was characterized by its creativity, imaginative high-definition video work and of the content – social media and the workplace – and the credible opinions of the people who feature in…
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The beauty of TweetCamp
Two of the overriding impressions I formed after taking part in yesterday’s TweetCamp in London is that Twitter is whatever people want it to be; and there’s no right or wrong way to use it, only effective and ineffective. This…
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Virtual reality in graduate recruiting
Virtual aliens lined up to recruit graduates, says the Telegraph’s City Diary yesterday. Beancounters at KPMG are planning to attract graduates using 3D, Avatar-like beings. The online system is designed to appeal to the "Facebook/YouTube generation." […] The digital alien…
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What does social media mean to your PR and communications?
At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website. That interview is now published; click the…






