Category: Social Networks
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Viral marketing for new Triumph motorbike
British motorcycle maker Triumph has turned to viral marketing and social networking to promote its latest motorcycle, the Rocket III Classic, billed by Triumph as the world’s largest production motorbike. At the heart of Triumph’s social media marketing is a…
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Live Earth can make a difference
I watched quite a bit of the Live Earth concert at Wembley Stadium yesterday. What a great line-up of singers and music for a spectacular event! Not only in London but also in eight other cities around the world. For…
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The granular appeal of Twitter
Wired magazine has a great feature about Twitter. Writer Clive Thompson explains what Twitter is, why it appeals to so many people and how he thinks a microblogging tool like Twitter may influence future software development. Much of that has…
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Ragan Communications sponsors FIR
If you listen to yesterday’s FIR #255, you’ll notice a new way in which we introduce the show. Shel and I have just agreed a deal with Chicago-based Lawrence Ragan Communications who have become an FIR sponsor. Under the sponsorship…
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Chinwag parties in the real and virtual worlds
There’s quite a party taking place in South Kensington, London, this evening, with over 1,000 people signed up to attend. It’s Chinwag’s Big Summer 07. Sponsored by Adobe, Agency.com, Channel 4 and Purple, this will undoubtedly be the party to…