Category: Society
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Social is the new DNA says Movenbank
First it was a Salesforce.com job ad that asked for a Klout score of 35 or more. Now, it’s retail banking where US bank start-up Movenbank has secured initial funding to enable it to start rolling out a very different…
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Salute the Olympic spirit
So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night – with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth – brought the past two…
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Olympic benefits for corporate reputations
The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by…
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Drawing a line on ethics in PR
Like all professions, public relations has codes of ethics that describe behaviours to guide those who practice the profession to differentiate what’s right and wrong in how they do that. A simplistic view, perhaps, but not far off a base…