Category: Trends
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Why the gig economy fits well with the lives of Baby Boomers
We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger,…
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SDF podcast 9: Either back to the future or fast forward to a new normal
In the latest episode 9 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Sam Knowles and me, we enjoyed a wide-ranging, lively conversation over the course of 45 minutes on topics as diverse as…
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For Immediate Release 92: Marketing failures of the UK’s Conservative Party
We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in…
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20 Highlights from Mary Meeker’s Internet Trends 2017 report
The 2017 edition of venture capitalist Mary Meeker’s annual Internet Trends report was published last week. As with previous editions, the 2017 report offers credible insights into some of the significant trends that are shaping, evolving and defining the internet…
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The end of AVE in PR?
If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount…