Category: Trends

  • New research shows what drives consumers in the collaborative economy

    New research shows what drives consumers in the collaborative economy

    If you want to know about the collaborative economy and what it may mean for businesses large and small, the man to pay close attention to is Jeremiah Owyang. The collaborative economy – also variously referred to as the sharing…

  • Remember the point of social business

    There is some excellent thinking on display in a presentation deck on Slideshare that examines in some detail what large businesses could look like as the concepts and principles of social business evolve. The deck is by Dion Hinchcliffe, Chief…

  • How serious are PRs about being genuinely professional?

    How serious are PRs about being genuinely professional?

    A simple, musing, rhetorical, tweet on Monday evening about PRs who send out press releases under embargo prompted a wide-ranging conversation on Twitter among a handful of people about professional behaviour, education and training, and being prepared for the PR…

  • Smartphones preferred device for news among affluent consumers says BBC

    The results of a new survey for BBC World News shows a surge in smartphone use for consuming news among affluent consumers compared to the general population. The BBC defines “affluent consumers” as the highest 20 percent income earners in…

  • Instagramming NYFW

    A frequent topic over the past year on the FIR podcast that my co-host Shel Holtz and I have pondered and discussed is the rise of visual communication. A key reference point for us was the interview we did in…