Category: Trends

  • Broadcasting the wow factor

    TV chat shows can be great platforms to introduce a new product, create interest in going to the cinema and see a hot movie, or any manner of things celebrity guests talk about and likely to attract a big audience.…

  • If you want my data, reward me

    At the moment, we provide our personal details free to data-gathering giants like Facebook and Google. That won’t always be the case, says guest writer Daniel de Bruin. Data security promises to be one of the main issues facing organisations…

  • How to meet the challenge of the brand storytelling opportunity

    If “content marketing” and “brand journalism” are among the phrases you’ve been yawning at recently, a new report from Mynewsdesk is worth reading and may make you decide to give your closer attention to those two phrases. Written by journalist…

  • Making the #CIPRSM redundant

    One of the great things about a professional association is that it can be a powerful force for change in taking a leading and proactive stand in helping those in the profession – association members or not – understand and…

  • The sorry state of trust according to Edelman’s 2014 Trust Barometer

    A key finding in the 2014 Trust Barometer published today by Edelman PR shows that, once again, public trust in governments around the world trails far behind trust in business. Moreover, the ‘trust gap’ has increased markedly in the 2014…