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Category: Trends

  • A day of value and insight at #smwSMILE

    Last night, I was reviewing the videos, photos and blog posts written about Simply SMILE, the one-day conference focused on internal communication and social media that took place on September 23, 2013. It was part of Social Media Week London,…

  • FIR Interview: Robert Scoble and Shel Israel, authors of Age of Context

    Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel. Their seminal work…

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  • The over-arching strategy for Google+

    One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter…

  • Content marketing requires a sound foundation

    Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case…

  • How ‘social TV’ enables immersive involvement in live events

    Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations. I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their…