Trends – Page 41 – NevilleHobson .com

Category: Trends

Broken trust and unfulfilled brand promises in Meaningful Brands study

12 June 2013

The just-published 2013 Meaningful Brands study from French marketing and communications group Havas contains useful metrics and insights for business leaders, marketers and communicators, along with big uncomfortable realities about what consumers think about brands. This worldwide study into the…

#meaningfulbrands
Experience innovation

9 June 2013

When Jaguar Cars launched the F-Type sports car, the 13-minute video made by Ridley Scott’s company in April for the US market captured my imagination in one area especially – the sound of the car’s exhaust. Added to the high-definition…

mipaa
Google-ability key to the High Street experience

2 June 2013

The arguments about ebooks versus printed books, the disappearance of the High Street book shop because of the practices of supermarkets, Amazon and other online retailers, more people self-publishing, and the rise of showrooming (and webrooming) are unlikely to stop…
Fifteen big trends for the evolving digital age

31 May 2013

The latest sets of analysed data on current and next internet trends from the peerless Mary Meeker, US venture capitalist and analyst, and her colleague Liang Wu, present a buffet of valuable metrics and compelling insights into the scope of…

Mary Meeker
Guardian to launch new platform to streamline access to web content

26 May 2013

Theguardian.com will provide one destination for UK, mobile, US and Australian sites as monthly digital browsers hits 80m

Article, Digital media, Internet, Mark Sweney, Media, National newspapers, News, Newspapers, Newspapers & magazines, Technology, The Guardian, UK news, World news

Category: Trends

Broken trust and unfulfilled brand promises in Meaningful Brands study

Experience innovation

Google-ability key to the High Street experience

Fifteen big trends for the evolving digital age

Guardian to launch new platform to streamline access to web content