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Category: Trends

  • When robots rule the world

    The idea that computers rather than people could make decisions about other people’s intentions in the workplace that I wrote about recently – an IBM security tool can flag “disgruntled employees” – may be the tip of an evolutionary iceberg…

  • McDonald’s new packaging, a QR code and telling brand stories

    The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat. While you can read concise info on the packaging itself, more interesting…

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  • A leadership call to action to build trust

    The broad decline in trust in business and political leadership we’ve seen over the past few years took a deep dive during the last twelve months as, today, less than a fifth of people believe that a business or government…

  • Author rank a key element in content marketing

    “Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used…

  • Three business issues for your attention in 2013

    A New Year has dawned and even though full-ahead work isn’t what everyone is doing yet – wait until next week for that – our thoughts clearly are tuning in to what the coming weeks and months hold and what…