Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Trends

  • The toxic mix of legality, morality and reputation

    I first heard the phrase “It may be legal but is it moral?”in relation to the kerfuffle that blew up in the summer regarding the tax minimization activities of celebrities. What was happening – complex financial schemes to shelter income…

  • How social do you want your PR?

    That’s the title of a discussion session I’ll be leading in London on Thursday December 6 January 24, 2013 as part of the CIPR’s Social Summer series of meetings, designed to encourage an informal and relaxed atmosphere with interesting conversation…

  • 350 million tweets a day and more Twitter superlatives

    As a communication channel, Twitter is very much part of the mainstream. Indeed, it’s hard to go anywhere on the social web – whether to a story on a news website, an individual blog, a company’s news centre – without…

  • Could NFC make the business card really useful?

    I have a thing about business cards. These little rectangular pieces of stiff paper or card seem to me to have outlived their analogue usefulness in today’s digital world. What are you supposed to do with one when someone gives…

    ,

  • Taking the competitive PR pitch to Twitter

    If you’re in the PR agency business, undoubtedly you’ve participated in a good share of pitches for new business or even to retain existing business. Many people see it as an imperfect process, often marred by the high cost of…