Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Trends

  • Pity the PR person who is not agile and technically astute

    Fast Company magazine interviewed Brian Kardon, CMO of Lattice Engines, a B2B sales intelligence software firm in New York, on best practices in B2B PR. It’s a good interview, with some thoughtful perspectives on PR from a senior marketing professional.…

  • Do your due diligence before using someone else’s content online

    The Financial Times reports on an interesting legal dispute between British luxury fashion house Burberry and the estate of actor Humphrey Bogart that highlights the copyright minefield businesses can be faced with on using images online. Burberry used a still…

    ,

  • Exploring the intersection

    Over the next four weeks or so, I have the good fortune to be involved with some great people and organizations in discussing a wide range of topics related to that intersection of business, communication and technology that is so…

  • Make your LinkedIn story a compelling one

    I spent a few hours this weekend on updating my profile on LinkedIn, the business social networking site. Most of my content changing went on the profile summary which is the first and sometimes only information about you a potential…

  • A refresher on how to write a press release

    It seemed a good idea – spend an early hour on a Bank Holiday Monday to get up-to-date with the email inbox. Catch up on those emails that I’d marked to give attention to when I had time. After going…