Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Trends

  • Connecting you with an internet of things

    You’ve probably heard about the refrigerator that tweets introduced by Samsung at this year’s Consumer Electronics Show in the US. I bet you’ve also heard about plans by car maker Ford to offer the capability for you to listen to…

  • What you can learn from conference tweets and Foursquare check-ins

    I went to a conference in London in May organized by Adobe, the software firm. The biggest thing that struck me about it was how well organized it was from the social media and network connectivity points of view. Adobe…

  • Top 20 UK tech blogs for July 2011

    In a few days’ time, European search engine and news portal Wikio will be publishing their latest monthly ranking of the top 100 technology blogs in the UK. As usual, they’ve given me a sneak peek ahead of publication at…

  • Build a deep understanding of your customer, or risk irrelevance

    A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer. Much of the case made by the writer Jamie Beckland, a Digital and Social Media Strategist…

  • Tesco connects busy shoppers with QR codes

    One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them.  Surely you can do better than simply get a company’s regular website – too often not optimized for mobile…