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Category: Web

  • Content marketing requires a sound foundation

    Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case…

  • How ‘social TV’ enables immersive involvement in live events

    Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations. I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their…

  • Google Quickoffice just upset the Microsoft Office mobile cart

    The news from Google that they have released Quickoffice, their Microsoft Office competitor, for free immediately gave me my headline for this post. […] With Quickoffice, you can edit Microsoft® Office documents across your devices, giving you the freedom to…

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  • Talking social internal communication at #smwSMILE

    Social Media Week London starts next week, on Monday September 23. Hosted by Chinwag, the week-long event – part of the global SMW event taking place in eight cities around the world – features 245 individual events spread across London,…

  • Google makes it easier for people to find and amplify trusted content

    Of two new Google+ features announced yesterday by Google – authorship attribution and embedding posts – the latter caught my imagination straightaway. If you want to embed a post published publicly on Google+, you can now embed that content in…