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Category: Web

  • What if Brancott had got it right with their QR code?

    QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it’s far more about…

  • Gangnam Style heads towards a billion views

    840,131,442 views since July. Wonder how soon Gangnam Style will hit a billion views. AdAge reckons Dec 11. Watch the video at YouTube: http://youtu.be/9bZkp7q19f0?hd=1 Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. If you’ve not…

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  • 350 million tweets a day and more Twitter superlatives

    As a communication channel, Twitter is very much part of the mainstream. Indeed, it’s hard to go anywhere on the social web – whether to a story on a news website, an individual blog, a company’s news centre – without…

  • How social media supports Israel’s military and political goals

    The current conflict between Israel and the Hamas government in Gaza includes a contemporary element that shouldn’t really surprise anyone – the use of social media in support of Israel’s military and political objectives. 21st-century tools for propaganda purposes, some…

  • Social media – the game-changing channel for B2B

    How relevant is B2B in social media marketing? was the embracing question behind a lively panel discussion and audience conversation yesterday in which I was a participant. It was the most worthwhile discussion on the broad topic of social media…