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Category: Workplace

  • If you want my data, reward me

    At the moment, we provide our personal details free to data-gathering giants like Facebook and Google. That won’t always be the case, says guest writer Daniel de Bruin. Data security promises to be one of the main issues facing organisations…

  • The sorry state of trust according to Edelman’s 2014 Trust Barometer

    A key finding in the 2014 Trust Barometer published today by Edelman PR shows that, once again, public trust in governments around the world trails far behind trust in business. Moreover, the ‘trust gap’ has increased markedly in the 2014…

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  • Re-Defining Today’s Communicator

    Re-Defining Today’s Communicator

    Two weeks into 2014 and much of the talk about what’s hot and what’s not for communicators is about technology. Of the many, many tech topics that appear on trends and predictions lists, there are three that I believe warrant…

  • Dropbox outage shows the fragility of the cloud

    Cloud storage and file-hosting service Dropbox suffered a severe service outage this week that began on Friday night and, as I write these words on Saturday evening UK time, is still continuing. If you go to the Dropbox website, you’ll…

  • Can marketing become an enabler for genuine engagement?

    A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media…