Tag: engagement
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Letting Go of SEO and Writing for Engagement
For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweight themes, and SEO plugins. But as I transition from self-hosted WordPress to hosted Ghost, I find…
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Why a Simple “Hello Bluesky!” Makes a Difference
Over the past week, I’ve been delighted to see a significant increase in followers on Bluesky — thank you to everyone who has connected! It’s exciting to witness the platform’s growth (approaching 23 million users now) and the many new…
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Helping Executives Shine on Social Networks
In today’s digital-first world, the expectations on senior executives to be active and authentic on social networks—especially LinkedIn—are higher than ever. Over the past five years, the Financial Times reports that there has been a 35 per cent increase in…
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Twitter offers richer scope with 280 characters
Since Twitter first appeared in 2006, the notion of sharing your thoughts and those of others in a concise 140-character message you can create and share from myriad devices has become an enduring aspect of the social web. Today for…