Tag: Ethics
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The Ethics of PR: Lessons from the Blake Lively Smear Campaign
Astroturfing, smear campaigns, and social media manipulation — ethically dubious tactics that not only overshadow the valuable work of PR professionals but also erode public trust and challenge the very integrity of our industry. This could describe the controversy surrounding…
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How AI is Changing the Game for Intellectual Property and Trademark Law
The relentless and transformative impact of artificial intelligence (AI) in the professional sphere is nowhere more evident than in the complex world of intellectual property (IP) and trademark law. In episode 8 in Season 3 of the Ideas to Innovation…
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The Promise and Peril of Sora Text-to-Video
In the constantly-evolving landscape of AI-assisted content creation, OpenAI’s latest innovation, Sora, represents a seismic shift. This text-to-video generative AI creator is not just another step forward; it’s a leap into a future where the boundaries between imagination and reality…
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Artificial intelligence risks GM-style public backlash, experts warn
Researchers say social, ethical and political concerns in the UK about artificial intelligence (AI) are mounting and greater oversight is urgently needed, according to the Guardian. Otherwise, we could expect to see the kind of social disruption that greeted the…
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Who should die when a driverless car crashes? Q&A ponders the future
In the 2004 science fiction film I, Robot, the police detective hero played by Will Smith is in a car crash resulting in his vehicle and another sinking in a river. The other car contains a trapped 12-year-old girl. With…