Tag: fake news
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For Immediate Release 105: Centre Stage for Credible Sources
Shel and I got together for the September edition of The Hobson & Holtz Report to talk about these topics: The self-inflicted downfall of the UK PR agency Bell Pottinger (and kudos to the PRCA for putting teeth in its…
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Add your views on fake news to SNCR research survey
Marketers, do you know where your ads are running? In early August, the Society for New Communications Research (SNCR) of The Conference Board announced a new research initiative to tackle the problem of fake news, and investigate how to combat…
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SNCR research initiative sets out to find solutions to address fake news
Hardly a day goes by without the topic of fake news becoming a news headline itself especially when it concerns Donald Trump. For most people, fake news is largely seen as a driver of distrust about what you read, see…
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How to play your part in fighting fake news
One of the scourges of modern connected times is the rise of so-called fake news, a phenomenon that’s invasive and pervasive and a driver of distrust about what you read, see and hear online as well as fear, uncertainty and…
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Narrative versus Fact – the ‘asymmetric information warfare’
In mid 2016, the first episode of a new business podcast was published that set out to address a timely matter facing all of us today: How do you make Big Data less intimidating, more actionable and thus more valuable? That…