Tag: Goviral
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Humour debunks marketing myths for Adobe
Intelligent humour that doesn’t patronize and isn’t condescending – it just makes you laugh – surely must be a Holy Grail for marketers when designing their campaigns. If something makes you laugh, particularly because you can identify in some way…
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Your gleeful inner child: a marketing winner for Evian
Evian, the premium bottled-water brand of French foods group Danone, has enjoyed some success in recent years for its imaginative and virally-attractive online video campaigns centred around babies. Not ordinary babies, though – these are dancing babies and roller-skating babies,…
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Volvo Trucks creates a broad footprint across the social web for new truck launch
Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like…
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Humour in Adobe’s Cloud
Buzzwords, precision in analytics and measuring ROI are topics featuring in a trio of humorous online videos that software maker Adobe has been using to raise awareness of key aspects of its Marketing Cloud product and drive traffic to its…
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An experiment in brand story-telling
Since starting this blog in 2006, I’ve been the sole writer and publisher of content, making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure…