Tag: public relations
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Digital PR: Recognising excellence
I was honoured to present some of the awards to winners of the UK Digital PR Awards 2023 contest at a dinner and ceremony in London on 12 July. The awards recognise excellence in digital PR across more than 25…
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Can we finally ditch AVE in PR please?
Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating…
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It looks like PR has its head in the sand about AI
[This topic is proving to be one attracting great interest with other people publishing opinion and insight on AI and PR. I’ll update this content periodically: see ‘Updated’ links at the end of this article.] While attention on and interest…
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Turmoil engulfs a Twitter in transition
Even if you’re not a fan of Twitter and/or Elon Musk, you’d have been hard pressed to avoid news about both over the past week. Since closing the deal to buy Twitter for $44 billion (£39 billion) on October 27,…
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Keep an open mind about AI
The suspension of a Google engineer called Blake Lemoine, who claimed an AI (artificial intelligence) in the form of a computer chatbot he was working on had become sentient and was thinking and reasoning like a human being, has stimulated…