Tag: SEO
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Letting Go of SEO and Writing for Engagement
For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweight themes, and SEO plugins. But as I transition from self-hosted WordPress to hosted Ghost, I find…
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From Fediverse to Harris and Gen Z: Key Takeaways from FIR podcast 425
In long-form episode 425 of our For Immediate Release podcast, Shel Holtz and I explore the implications of several significant and shifting trends in business, communication, and technology. During a 90-minute discussion, we dive into six pressing and timely topics:…
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Creating a Unified Voice
When I started this blog in 2020, I intended it as a companion site to my main blog, a sandbox to write about wider-ranging topics and my experiments with WordPress themes not quite fit for the main stage. This site…
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A reminder: SEO isn’t PR
Heather Yaxley has a great post that ought to be widely shared and bookmarked way beyond the public relations community – although PRs would benefit from reading it, too. It’s about search engine optimization – SEO – that often seems…