The battlelines between Google and Microsoft seem to be getting clear.

1. Search: Yahoo sells out search to Microsoft
2. Operating Systems: Google plans a rival computer operating system
3. Next-Generation Productivity Apps: Microsoft intends to launch Office into The Cloud

I make that 3o-15 in Microsoft’s favour at the moment.

Now, Google wants you to switch away from Office and into Google Apps and has launched Going Google, a major marketing campaign to persuade you to make a move.

What I find especially interesting about the campaign is the media mix, specifically the strategic use of highway billboards in key US cities.

As TechCrunch explains:

[…] the crown jewels of this campaign will be billboards on four major U.S. highways that will give a new message about Google apps everyday for a month.

The billboards will be placed on the 101 in San Francisco, the West Side Hwy in New York, the Ike in Chicago, and Mass Pike in Boston. Google says that the vinyl being used to create these new messages each day will be recycled or reused into either computer bags or shopping bags.

More about the campaign in TechCrunch’s post.

“Advantage: Google” just for this!

Related post:

• Twitter squarely on the mainstream map