A UK travel agent is turning a new page in its history, the BBC reports, opening branches which do not stock holiday brochures:

The First Choice outlets will instead feature internet terminals where customers can be guided through their holiday options online. The scheme is being launched in two supermarkets and is partly to reduce paper wastage. But customers will be able to have information on destinations printed out for them to take home and mull over.

First Choice say they are not doing away with the traditional bricks-and-mortar shops (now there’s a dot-com phrase if ever there was one!); on the contrary, they plan to open 30 new stores by the end of the year.

But a clear sign of adapting a business to meet the changing habits of consumers – an additional means by which consumers can find information in a way many of them might prefer.

What’s next? A holiday shop in Second Life perhaps? Why not?