Forming alliances with like-minded smart people is one of the most exciting aspects of this new-ish tech-influenced world of disruptive change in how people communicate and connect with others.

What I find especially thrilling is when an alliance of such people, in different places around the world, starts to coalesce where everyone involved doesn’t yet know exactly how the thing will work out but is willing to throw some hats into the ring to find out.

That’s partly how I see AdHocnium, a new consultancy that PR Week US describes as “an ad-hoc agency that trains PR firms and clients to use new media.”

That’s as good a description as any at the moment. It’s certainly a concise take on how AdHocnium founder Chris Heuer sees the new venture.

[…] Together we are a sort of talent co-op, strengthening our reputations by association and learning from each other too.  We are making formal our informal and largely invisible trust network, differentiating ourselves from the wave of social media consultants who have become micro-celebrities and promise to help your brand do the same, but have no real business backgrounds or long term experience. By focusing on the end goal of innovation and transformation, we are not limited to social media solutions – we can think differently about business processes, branding, marketing campaigns, customer support, hiring, training, partnerships, sales and other aspects of operations even.

I’m thrilled to be part of AdHocnium and have opportunities to work with Chris (someone I’ve known for a long time yet met face-to-face for the first time only ten days ago, in London). Indeed, the thrill is being associated with so many stellar names who are also part of this un-agency.

Here’s the full line-up as of today:

• Adrian Chan
• Adriana Lukas
• Alex de Carvalho
• Brian Solis
• Chris Heuer
• David Parmet
• JD Lasica
• Neville Hobson
• Tom Foremski

A potential all-star baseball team, as my American colleagues might say! It will increase in names very soon. (And btw, I know how baseball works thanks to a little help from my friends.)

I’m looking forward to seeing how we all develop AdHocnium and what we can do for clients. One of the great things about an ad-hoc structuring like this is how each of us can determine our levels of involvement.

For me, that largely means seeing how AdHocnium sits alongside my existing venture with BondPR International which I’m continuing to develop.

Think of AdHocnium as I do, as the alpha release version of a new engagement system.

More to come.