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Month: May 2010

  • Where does Ambi Pur fit in Procter and Gamble’s social media plans?

    Strolling through Tesco on Saturday, a particular product display caught my eye, for two reasons: its packaging with the word “New” prominent in its use; and the linking together of a leading consumer brand with a respectable non-profit scientific and…

  • FT iPad Edition first impressions

    For much of the past week, I’ve been lucky enough to have had my hands on an iPad, thanks to 33 Digital, the FT’s PR agency. I was trying out the Financial Times iPad Edition, an app the FT made…

  • Ready for the 2nd Dell B2B Social Media Huddle

    Plans are almost final for the second Dell B2B Social Media Huddle taking place in central London next week, on Tuesday May 25, which I’m helping organize with Kerry Bridge at Dell. If you’re an in-house business-to-business communicator or marketer…

  • FIR Speakers and Speeches: Dell’s Manish Mehta on social media measurement

    Content summary: Manish Mehta, Dell’s VP of Social Media and Community, pinch-hit for Neville Hobson as the closing keynote speaker at New Communications Forum 2010. Neville was grounded in the UK by the volcanic ash cloud, so he recorded a…

  • FIR Interview: New Media Author and Speaker Amber Mac

    In this FIR Interview, listener Kris Gallagher talks to new media personality Amber MacArthur – better known as Amber Mac – about her new book, Power Friending. Get this podcast: Download the MP3 file (2.83Mb, 7:00) Get the show on…