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Month: August 2010

  • FIR Live #18 – August 14, 2010: Web pages or Facebook?

    Content Summary: A panel of social media veterans discuss whether Facebook is a viable alternative for traditional websites and where Facebook fits into the branding and marketing mix. Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our…

  • Discuss perspectives on CSR with ExxonMobil

    Can oil companies be socially responsible? asks Ken Cohen, vice president of public and government affairs at US oil giant ExxonMobil in a post on the company’s Perspectives blog. Cohen says his question is prompted by an article in Ethical…

  • Measure your fame in tweets and likes

    You have to wonder who really would be taken in by the story of a girl who quit her job very publicly in a series of 33 photos that, via text on a whiteboard, tell the story of why she…

  • The Hobson and Holtz Report – Podcast #559: August 9, 2010

    Content summary: FIR Interview with Lee Aase, Mayo Clinic, posted; diary note: FIR Live is on August 14; Thanks for your votes: we’re #1 on Podcast Alley (Business); listener comments; 5 minutes on… Virgin America’s Toronto Provacatuer, HP Labs analyzes…

  • Best-practice examples of Twitter and investor relations

    The number of publicly-listed companies using microblogging tool Twitter as a communication channel to investors and the financial community is on the rise, with more than 150 such companies announcing their financial results and tweeting highlights from their earnings calls…