cisiontop10pr

Cision UK has published an updated list of what the business intelligence and communication firm ranks as the top ten PR blogs in the UK:

  1. NevilleHobson.com
  2. Drew B’s take on Tech PR
  3. Wadd’s PR and Media blog
  4. A PR Guy’s Musings – Stuart Bruce
  5. PR Studies
  6. PR Media Blog
  7. The Red Rocket
  8. Mediations
  9. SimonWakeman
  10. IanGreen.com

I’m flattered to again see my blog ranked as the #1 PR blog in the UK. [Update 30/11: the #10 spot  in the list has been changed from Online Public Relations Thoughts to IanGreen.com: see comment from Cision UK’s Sabina Rosander for explanation.]

What’s Cision’s basis for this ranking? In other words, how much credibility should you award to a list like this? From Cision’s methodology description:

[…] we have asked three key questions of the websites in our database:

Is it a blog? […] Cision Research looks for three key qualifiers in a blog: content that appears in reverse chronological order; initiating content created by by an individual or collective of recognised individuals; and the ability for users to comment on the initiating content.

Is the blog from the UK? […] For the purposes of this list, if a blog can be regarded as the creation of a UK resident Cision will consider it a UK web property.

Is it a “top” UK blog? Our point of departure is the assumption that a blog’s influence is represented by the amount of people seeing it and the potential for it to be referenced elsewhere (including in search engine results). A longlist was therefore compiled using an algorithm to reflect two key measures of web popularity, inbound links and traffic measured in monthly unique users. For each blog these elements were weighted to achieve a balance between measurable impact to date (traffic) and likelihood of future impact (links as a proxy for search visibility). The longlist was then reduced down to a Top 50, with each entry re-evaluated according to additional metrics, notably update frequency and total number of posts.

Add that information to your judgement along with the source of it.

Cision say they will update the ranking twice yearly. By my estimate, that means the next update is due in May 2011.

Cision also publishes other UK rankings, including some 55 top 10 lists, as well as many others.

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31 responses to “Cision updates top 10 UK PR blogs list”

  1. [Blog] Cision updates top 10 UK PR blogs list http://tinyurl.com/35s3zwa #fb #in

  2. [nh.com] Cision updates top 10 UK PR blogs list http://goo.gl/fb/GlnPZ

  3. Cision updates top 10 UK PR blogs list http://goo.gl/fb/GlnPZ (via @jangles)

  4. Cision updates top 10 UK PR blogs list http://goo.gl/fb/TPy5o

  5. Hobson: Cision updates top 10 UK PR blogs list: Cision UK has published an updated list of what the business int… http://bit.ly/hC2XB2

  6. Cision updates top 10 UK PR blogs list http://bit.ly/hKBxps

  7. Cision updates top 10 UK PR blogs list http://goo.gl/fb/P0btq

  8. Cision updates top 10 UK PR blogs list http://ow.ly/1aceZJ

  9. AmericanWriter.US Cision updates top 10 UK PR blogs list | NevilleHobson.com: Is it a blog? … http://bit.ly/g7hkyZ http://bit.ly/pTCCt

  10. Richard Bailey avatar

    Congratulations on being number one. Well deserved.

    By citing the criteria, though, you’ve made it easy to identify one anomaly.

    Online Public Relations Thoughts doesn’t belong on this list on two counts: for one thing, Jim Horton is based in the US; for another, his site does not have comments enabled.

    The list also seems to favour old-timers (like me) over some very dynamic new PR blogs.

    1. neville avatar

      Thanks Richard, appreciate your comment.,

      Re not belonging on the list, you’ve made good points, ones that Cision may have something to comment on given the clear criteria they mention in their methodology description.

      As for favouring old-timers (I’m with you on that!), maybe none of the dynamic new PR blogs you mention showed up when Cision ran the numbers as it were. Again, perhaps Cision may have some thoughts on that..

  11. proud of my colleague @jangles who tops the updated Cision top 10 UK PR blogs list http://goo.gl/fb/GlnPZ #in

  12. From my RSS: Cision updates top 10 UK PR blogs list:
    Cision UK has published an updated list of what the busine… http://bit.ly/hC2XB2

  13. The top 10 UK PR blog list (updated): http://bit.ly/eP3bum Praise to @simonwakeman and the others

  14. The top 10 UK PR blog list (updated): http://bit.ly/eP3bum Praise to @wadds @jangles @drewb @stuartbruce @theredrocket

  15. Thanks @content_ly for the mention being part of the 10 UK PR blog list http://bit.ly/eP3bum

  16. RT @content_ly: The top 10 UK PR blog list (updated): http://bit.ly/eP3bum Praise to @wadds @jangles @drewb @stuartbruce @theredrocket

  17. Sabina Rosander avatar

    Hi Richard and Neville,

    Thanks for flagging this.

    Richard, yes it is right that our blog ranking methodology states that we only include blogs based in the UK. We have therefore revised the ranking and apologise for our error in this case. You can now find the iangreen.com blog ranked at 10th place.

    We rarely include blogs that do not have comments enabled. This would depend on their overall influence i.e. presence in blog rolls as well as amount of inbound links.

    Kind Regards,

    Sabina Rosander

    1. neville avatar

      Sabina, thanks for providing some clarity on that methodology point. I’ve updated the post accordingly.

  18. Cision updates top 10 UK PR blogs list http://goo.gl/fb/yIzOq #twitter

  19. Congratulations! @jangles no.1 on Cision top 10 UK PR blogs list http://goo.gl/fb/GlnPZ /via @ZoeVH

  20. RT @skoko: Congratulations! @jangles no.1 on Cision top 10 UK PR blogs list http://goo.gl/fb/GlnPZ /via @ZoeVH

  21. RT @skoko: Congratulations! @jangles no.1 on Cision top 10 UK PR blogs list http://goo.gl/fb/GlnPZ /via @ZoeVH

  22. @skoko @keithchilds thanks, appreciate your words! http://goo.gl/fb/GlnPZ

  23. @behindthespin congratulation on being listed: 'Top Ten UK Public Relations Blogs' http://ow.ly/3hkz8 Well done! Fantastic achievement.

  24. [Blog] Cision updates top 10 UK PR blogs list [Updated post] http://is.gd/hZ3bf #fb #in

  25. congrats to @jangles on the recognition as the top PR blog in the UK. Well deserved. http://bit.ly/fNgtOi

  26. My co-worker is awesome. Neville Hobson @jangles named #1 PR blogger in the UK by Cision (via @WCG_Engage) Blog: http://bit.ly/eFadhM

  27. Props to @WCG_Engage colleague @jangles (Neville Hobson) named #1 PR blogger in the UK by Cision – Blog: http://bit.ly/eFadhM

  28. Congrats to co-worker @jangles! Neville Hobson named #1 PR blogger in the UK by Cision http://bit.ly/eFadhM cc: @WCG_Engage

  29. @Neville Hobson, congrads on your blog's top ranking from Cision – well done!
    http://bit.ly/fadoHf