Month: September 2013
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FIR Interview: Craig Jolley on marketing automation
The challenges of today’s marketer – particularly in B2B circles – have grown increasingly complicated. From altered cycles to the volume of information available to a prospect to a growing disconnect between marketing and sales, the complexities of marketing have…
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The Hobson and Holtz Report – Podcast #719: September 2, 2013
Intro: Craig Jolley interview on marketing automation this week; CIPR and Precise to host London event with Robert Scoble and Shel Israel next month to discuss their new book Age of Context, with Neville as discussion moderator; Quick News: News…