Less than three months after its acquisition of social business pioneer Dachis Group, social media SaaS vendor Sprinklr launches the next stage in its drive to bring greater integrated ‘social at scale’ ability to large enterprises with the introduction of paid social media to its modular infrastructure software platform.

In its announcement today, Sprinklr says the new paid-media capability tightly connects the platform that Forrester Research described as “the most powerful technology on the market” to the $7.8 billion market for paid social advertising.

This new capability enables brands and their agencies to plan, execute, measure and optimize their paid activities on Facebook and Twitter in the same environment as their owned and earned engagement. Combining integrated brand analytics (added via Sprinklr’s recent acquisition of Dachis Group), integrated listening (launched in January 2014), and automation to optimize paid media spend is a breakthrough for brand and direct response marketers. Early clients have reported over 25% increase in ROI as a result of increased effectiveness and efficiency.

In tandem with its enhanced-solution announcement, Sprinklr said it has raised $40 million in Series D funding from Iconiq Capital, Battery Ventures and Intel Capital. Sprinklr says the capital injection will enable the firm to attain a projected growth target of 300 percent year over year.

“Sprinklr has a bold vision for integrated experience management for the enterprise,” said Carey Lai of Intel Capital. “$100 billion of deployed enterprise software is at risk of becoming obsolete because of fundamental changes in consumer behavior and Sprinklr has the capability to capitalize. This is a big idea whose time has come.”

For the full story, read today’s press release – here’s the text:

Sprinklr Launches Paid Social Media Solution and Announces $40M Series D Funding Led by Iconiq Capital

Funding fuels the growth of industry’s first social relationship management infrastructure with integrated owned, earned, and paid capabilities

New York, NY — April 22, 2014 — Sprinklr, the largest independent enterprise social relationship platform provider, today announced the launch of its integrated paid social media capability as well as a $40 million Series D investment from Iconiq Capital, Battery Ventures, and Intel Capital. This new round of funding fuels Sprinklr’s projected growth of 300% year over year, as it enables end-to-end social experience management for large enterprises.

Sprinklr’s launch of paid media tightly connects the platform that Forrester Research named “The most powerful technology on the market,” to the $7.8 billion market for social paid advertising. This new capability enables brands and their agencies to plan, execute, measure and optimize their paid activities on Facebook and Twitter in the same environment as their owned and earned engagement. Combining integrated brand analytics (added via Sprinklr’s recent acquisition of Dachis Group), integrated listening (launched in January 2014), and automation to optimize paid media spend is a breakthrough for brand and direct response marketers. Early clients have reported over 25% increase in ROI as a result of increased effectiveness and efficiency. The module is expected to be generally available to all clients in six weeks.

“The social age demands that brands manage experiences across every touchpoint – every team, department, division and location. Paid media is at the core and is the most expensive part of creating brand experiences” said Ragy Thomas, CEO of Sprinklr. “The launch of paid and a 40MM series D, led by the smartest source of money on the planet, sets Sprinklr up to continue on our tremendous growth path.”

Iconiq Capital, a global multi-family wealth management company, led the round with participation from existing investors Battery Ventures and Intel Capital.

“Very few companies have ever been on Sprinklr’s current trajectory,” said Neeraj Agrawal of Battery Ventures. “The introduction of an integrated paid media module ahead of schedule positions Sprinklr as the go to provider to replace existing point solutions in social for large businesses tired of playing the role of a system integrator.”

“Sprinklr has a bold vision for integrated experience management for the enterprise,” said Carey Lai of Intel Capital. “$100 billion of deployed enterprise software is at risk of becoming obsolete because of fundamental changes in consumer behavior and Sprinklr has the capability to capitalize. This is a big idea whose time has come.”

Enterprises interested in learning more about this integrated capability can contact Sprinklr for a demonstration immediately. Existing clients can gain access to the integrated paid module by contacting their success manager.

Sprinklr is also hiring around the globe. Explore opportunities in Sprinklr’s New York, Austin, Delhi, Bangalore or Kiev offices here.

About Sprinklr

Sprinklr’s infrastructure software is how brands manage social experiences across every touchpoint. Unlike tools and platforms, Sprinklr is the only true integrated social relationship infrastructure. Called “The most powerful technology in the market” by Forrester Research, Sprinklr accelerates the social maturity of a brand, from just ‘doing social’ to being social, at scale. Sprinklr’s cloud software and strategic and analytic services enable the enterprise to innovate faster, grow revenue, manage risk and reduce operational costs. Founded in 2009, Sprinklr is headquartered in New York City and serves more than 450 brands worldwide including Microsoft, Intel, Virgin America, IHG, and 4 of the top 5 US banks. Visit www.sprinklr.com @sprinklr #SocialAtScale.