It started with one tweet.
@jangles Hi Neville, we were wondering if there’s an email address we can reach you on?
— Becky @ Nudjed (@BeckyAtNudjed) October 2, 2014
I bet you get requests like this from PR folk, too. To be frank, I rarely reply any longer as 1) a quick look at my website (the address of which is in my Twitter profile) will easily reveal an email address; and 2) the outcome in my experience from an email pitch that starts like this on Twitter is not usually a worthwhile one.
But there was something about Becky’s request that made me reply, even if a little differently to what she might have expected.
@BeckyAtNudjed email’s rather a dead zone, better to talk here on Twitter. You can say anything in front of my friends :) — Neville Hobson (@jangles) October 2, 2014
I liked Becky’s engaging, repartee response.
@jangles haha it’s more the 140 character limit I struggle with! Was just wondering if, as an influential blogger/podcaster, you’re be (1/2)
— Becky @ Nudjed (@BeckyAtNudjed) October 2, 2014
@jangles …interested in learning about/trying out our health-tech service? We think it’s pretty special. (2/) — Becky @ Nudjed (@BeckyAtNudjed) October 2, 2014
That got a response for Becky.
@BeckyAtNudjed sure, tell me more.
— Neville Hobson (@jangles) October 2, 2014
@jangles all relevant information is at https://t.co/45o5TXehCd I can also arrange more resources, interviews, trials etc. :) — Becky @ Nudjed (@BeckyAtNudjed) October 2, 2014
And a result.
@BeckyAtNudjed thanks Becky, appreciate it and your approach ;) Will take a look https://t.co/OuooWF5Nxi
— Neville Hobson (@jangles) October 2, 2014
I guarantee you that result would have been unlikely if this conversation had been conducted via email. And it was a conversation, conducted within a space of about an hour, not simply an exchange of email messages that may well have spread over some days.
My advice to PRs when you’re thinking of pitching on Twitter: think outside the box, like Becky.
Related post:
21 responses to “How to get a result with Twitter when email would fail”
How to get a result with Twitter when email would fail http://t.co/t1eR5PdYgd
Hobson: How to get a result with Twitter when email would fail:
It started with one tweet.
@jangles Hi Nevill… http://t.co/46yvz9JV1O
#SocialMediaPost How to get a result with Twitter when email would fail:
It started with one tweet.
… http://t.co/jW3vkKJ3Us @Jangles
How to get a result with Twitter when email would fail http://t.co/AuEDm8Yizd
How to get a result with Twitter when email would fail http://t.co/UPzzBlP5jl #B2B
How to get a result with Twitter when email would fail http://t.co/Pwa1rhC7b5 #PR
RT @PRDailyNews: How to get a result with Twitter when email would fail http://t.co/Pwa1rhC7b5 #PR
RT @PRDailyNews: How to get a result with Twitter when email would fail http://t.co/Pwa1rhC7b5 #PR
“@PRDailyNews: How to get a result with Twitter when email would fail http://t.co/kvvNxLikJu #PR”#untj4460
#Pitching has gotten so concise it was done with two tweets! Here’s why twitter trumped email via @PRDailyNews http://t.co/Q65MTwGpE8 #PR
RT @PRDailyNews: How to get a result with Twitter when email would fail http://t.co/Pwa1rhC7b5 #PR
How to get a result with Twitter when email would fail – an example from Neville Hobson (@jangles) http://t.co/Mxdp91PpwX
It can be done. Short and sweet, and fast. MT @PRDailyNews How to get results with Twitter when email would fail http://t.co/tBTm4bJ3RR #PR
RT @PRDailyNews: How to get a result with Twitter when email would fail http://t.co/Pwa1rhC7b5 #PR
How to get a result with Twitter when email would fail http://t.co/OGBbIcRRbv #PR (via @jangles)
RT @jangles: How to get a result with Twitter when email would fail http://t.co/t1eR5PdYgd
How to get a result with Twitter when email would fail via @jangles http://t.co/fhtsHh9cHx
How to get a response with Twitter – http://t.co/zFKuhXmV7v http://t.co/WTFOhhW1d2
How to get a response with Twitter – http://t.co/rp6pKqqpsX
How to get a result with Twitter when email would fail http://t.co/eTuZbnn3Ey
The new world of comms, illustrated by @jangles > How to get a result with Twitter when email would fail http://t.co/k2BxRbBkoC