Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’;

Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo;

News That Fits: The case against impressions as a digital metric; Dan York’s Tech Report: Terry Fallis’ latest novel, Comcast’s livestreaming app, the Auxy Beat Studio and Looopy (for layering looped recordings) for the iPad; listener comments; the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: podcasting in India; Igloo Software promo; republishing older blog content: does it work?;

News about next week’s show; music from Jim Keller; and more.

Links to the content in this episode are on Delicious.

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(Cross-posted from the FIR Podcast Network.)