
The forthcoming UK general election on 4 July, announced by Conservative Prime Minister Rishi Sunak on 22 May (outside No 10 Downing Street, in the pouring rain), will be a pivotal moment in UK politics.
According to opinion polls, Labour currently enjoys at least a 20-point lead over the Conservatives, maintaining the momentum that’s been building throughout this year. Labour is obviously looking to convert voting intentions into actual victory with a majority presence in Parliament. Its strong polling position and voter willingness to give it a chance to deliver on key issues give it a significant edge.

The Conservatives are fighting to regain voters’ trust in the face of huge apathy and voter willingness to cry “Enough!” after 14 years in power and demonstrate that they can actually address the country’s challenges.
It’s a huge chasm the Tories have to cross, though. It’s anyone’s guess or prediction on whether they can or not.
Perception is a reality when it comes to voting. The Conservatives are their own worst enemies in this regard, reflecting back on Partygate and the musical chairs of changing Prime Ministers three times since the last general election in 2019, the Liz Truss bad joke on the country, the COVID-19 pandemic, Brexit, the costs of living, etc.
I think people are just tired of the nightmares that dominate our daily lives, from the sewage in the sea and rivers, the Horizon software and Post Office debacle, the dreadful infected blood tragedy and scandal, costs of living, etc.

Maybe that’s also in the minds of MPs, as there are reports today saying that well over 70 Conservative MPs will not be standing for reelection in July.
I also think there is a strong appetite for change, literally no matter what. That’s certainly in my mind. I do cry, “Enough!” when I look at the Tories who, more and more, appear to be drifting into becoming an extremist niche party of the right. I don’t yet know what Labour might do if they win, but I say: let’s give them a shot. I see a changed Labour Party under Keir Starmer with many reminders of New Labour. That will get my vote. Probably.
Yet, as the general election draws near, there are no certainties about anything. Events can change, and people certainly can change their thinking and voting. Voters are looking for leadership that can navigate the complex economic and social landscape, and the party that best addresses these concerns is likely to emerge victorious.
But that’s logic talking. It’s the emotion that will heavily influence things. So while Labour appears poised for a strong showing, even victory, the dynamic nature of political campaigns means that the final outcome will depend on both parties’ ability to connect with and convince the electorate in the crucial six weeks ahead.
Related reading:
- Navigating Democracy’s Discontent in 2024 – 29 February 2024
- AI-generated disinformation: A new battleground for elections in 2024 – 8 September 2023 (nevillehobson.com)
- Tony Blair’s Vision for Election Success – 30 July 2023