Year: 2024
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Wikipedia and PR: Navigating a Complex Relationship
In an interview on the FIR Interviews podcast published last week, guest Bill Beutler told Shel Holtz and I that it’s essential for the PR industry to re-engage with the principles of ethical Wikipedia engagement. His insights serve as a…
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A Balanced Approach to AI Integration: Lessons From Klarna’s Customer Service Success
Klarna, a Swedish international fintech company, has introduced an AI assistant developed in collaboration with OpenAI, the maker of ChatGPT. Klarna says it has significantly transformed its customer service operations. In a press release on 27 February, Klarna itemised an…
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Navigating Democracy’s Discontent in 2024
A recent report from the Pew Research Center reveals that while representative democracy remains a popular ideal globally, public satisfaction with its implementation has declined. The study, published this week, surveyed 24 countries in 2023. It found that majorities in…
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The Promise and Peril of Sora Text-to-Video
In the constantly-evolving landscape of AI-assisted content creation, OpenAI’s latest innovation, Sora, represents a seismic shift. This text-to-video generative AI creator is not just another step forward; it’s a leap into a future where the boundaries between imagination and reality…