If you do your grocery shopping in Tesco, you may already know that you can stay connected in the depths of the typical supermarket where no network signal usually reaches, thanks to Tesco’s own wifi network in most stores.

Now, you’ll be able to enjoy your weekly shopping by listening to streaming music to your mobile device from the We7 internet radio station that Tesco just bought. It’s free to listen to as it’s currently ad supported.

While this move is another step by the UK’s biggest supermarket chain to further develop its digital offerings, it’s also another example of how the retail experience for consumers is far more than just putting stuff in your shopping trolley and paying for it at the checkout. Look at rival Sainsbury’s, for instance, and its acquisition this week of e-book retailer Anobi.

So when will you be able to enjoy the tracks as you shop? Stay tuned…

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Tesco buys We7 online radio station
Tesco spends £11m on the internet radio station co-founded by Peter Gabriel as it bolsters online entertainment offering

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