That’s the title of a discussion session I’ll be leading in London on Thursday December 6 January 24, 2013 as part of the CIPR’s Social Summer series of meetings, designed to encourage an informal and relaxed atmosphere with interesting conversation and networking opportunities.

[Update Dec 4:] It looks like Christmas festivities have had an influence on the event for the original date of December 6. As a result, the CIPR has rescheduled it for Thursday January 24, 2013. Description, etc, unchanged. Actually, I think Jan is a better time – we will start the new year by looking forward into that year.

Here’s the programme description from the event description page:

How Social Do You Want Your PR?

One of the things we’ll remember 2012 for will be the raft of social media buzzwords and phrases that came our way. Influencer marketing, neutral point of view, content curation, content marketing, brand journalism… just 5 of the many. Should we give much credence to such words? Do we even know what they mean? And what influence should they have on PR and how we do things?

A quick review of these and other topics will set the scene for a forward look into 2013 to shine a spotlight on what PRs should be paying attention to in the coming year – and how that attention can pay dividends in the leadership role PR ought to assume in the broad business landscape.

I’ll start with a short presentation to set the scene, then the floor opens up for what I hope will be a vibrant and stimulating discussion.

“How Social Do You Want Your PR?”  takes place at the CIPR headquarters in Russell Square, London WC1 (map) on December 6 Thursday January 24, 2013, and costs just £12 including VAT. Session opens at 5pm, kick-off presentation at about 5.20pm, and we conclude our conversation at about 7.30pm.

Come with your questions and points of view! Sign up today.