14:12:04 PM: It’s about tools not solutions, says Richard. #arksocialsoftware

14:13:52 PM: BAT owns 300 brands. I didn’t know that. #arksocialsoftware

14:16:40 PM: Early evolution from Lotus Notes to browser based collaboration tools. #arksocialsoftware

14:24:20 PM: Fascinating story of experiences at BAT for enabling employee connectivity, from a decade ago until now. #arksocialsoftware

14:28:18 PM: BAT started experimenting with blogs in 2004. #arksocialsoftware

14:38:27 PM: BAT: "From Friendster to Facebook." Richard’s talking about social networking. #arksocialsoftware

14:49:41 PM: Richard’s prime tips for social software: just do it, and for yourself; keep it simple; build alliances; … #arksocialsoftware

14:50:15 PM: cont’d: soft launches; tap into people’s mindsets; plenty of feedback; tools not solutions. #arksocialsoftware

15:00:22 PM: Superb session by @RichardHare . Thanks Richard! #arksocialsoftware