Two surveys published this month by Canadian research firm Sysomos looks at countries around the world and the percentage of people online who blog and tweet.

There are some interesting metrics in each analysis  – age distribution and gender, for instance – so it’s worth reading each report if you’re interested in drilling in to the data.

One aspect intrigued me: comparing the percentage of people who write blogs – long form content – and those who only use Twitter – short-form content.

Bloggers around the world – top 15 countries:

global-blogs

Tweeters around the world – top 20 countries:

global-twitter

It’s no surprise that the USA is the top country in both examples. That’s been reflected in survey after survey over the years, eg, those “state of the blogosphere” reports Technorati does.

What’s interesting is the long tail of countries stretching out to the horizons: New Zealand at 0.47%, France 0.98%, Malaysia 1.7%, and so on.

I would imagine the trend we’ll see is the long tail of small numbers developing even more as more people get online – especially via mobile connections – and get into publishing their opinions and comments, either in long-form (blog posts like this one) or short (the 140 characters of Twitter).

So expect more and more data that you’ll need to filter in order to zero in on that which interests you. In parallel, think about ensuring content you publish yourself is effectively tagged so that it shows up in ways that match the key words and phrases that reflect how you want your content to be discovered.

The online analytics business looks like a good one to be in.

(Via Mashable)

119 responses to “The long and the short of it”

  1. [Blog] The long and the short of it http://tinyurl.com/378p9r9 #fb #in #sysomossurvey

  2. [nh.com] The long and the short of it http://goo.gl/fb/SjqDV

  3. World blog and tweet stats (via @jangles http://bit.ly/biR0LN) – one reading is there's much fuss about something few people do

  4. RT: @jangles [nh.com] The long and the short of it http://goo.gl/fb/SjqDV

  5. Hobson: The long and the short of it: Two surveys published this month by Canadian research firm Sysomos looks at … http://bit.ly/bLgfbb

  6. […] This post was mentioned on Twitter by Neville Hobson, Neville Hobson, prblogs, Sherrilynne Starkie, Philip Young and others. Philip Young said: World blog and tweet stats (via @jangles http://bit.ly/biR0LN) – one reading is there's much fuss about something few people do […]

  7. The long and the short of it http://bit.ly/dAbPuF

  8. The long and the short of it http://bit.ly/b4Mazo

  9. The long and the short of it http://bit.ly/cXfOkK

  10. The long and short of it – 2 surveys on tweeting and blogging, by @jangles at Neville Hobson.com. http://bit.ly/do4W2N

  11. vox-popPRcareers avatar

    I agree, I also think the online analytics took is a good one to be in.

    However, I do think that the filtering concept will be the one to finally win out. Twitter is fabulous for businesses and people working in businesses like entrepreneurs but I don't see how it works for people on a personal level.

    Too much data can be a bad thing too.

  12. manyko2 (Mark Welkie) avatar

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    RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: [link to post]

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  13. reveali (jwcorcoran) avatar

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    RT @jangles The long and the short of it [link to post]

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  14. hemantchabria (Hemant Chabria) avatar

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    Fascinating: Comparing how many people tweet & blog around the world: [link to post]

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  15. KatieStart (katie start) avatar

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    RT @Twitter_Tips:Comparison of how many people tweet & blog around the world: [link to post]

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  16. shilpiiz (Shilpi Bose) avatar

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    Comparing how many people tweet & blog around the world: [link to post] /via @Twitter_Tips @LUKIKA @2morrowknight

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    1. mobi2010 (Amit Kumar Dev) avatar

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      @shilpiiz “Entirely claimed by all Social-net & highly debated in all Conference; magnetic charm is global sharing, as realised now by me!”

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  17. athinkingman (athinkingman) avatar

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    RT @Twitter_Tips Fascinating: Comparing how many people tweet & blog around the world: @myen – [link to post]

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  18. ShubhankarM (Shubhankar Mazumdar) avatar

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    India is featuring at #12 in blogging & #9 in tweeting among top 15 nations. proud to be Indian :) [link to post] @abhijitdg

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  19. techprone (techprone) avatar

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    Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://url4.eu/46Uwk

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  20. LovesCafe (❀Giovanna Ibarra❀) avatar

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    RT @Lotay: RT @LUKIKA: RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: [link to post]

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  21. 2morrowknight (2morrowKnight) avatar

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    Comparing how many people tweet & blog around the world: [link to post] /via @Twitter_Tips @LUKIKA

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  22. happy06295 (Happy GoLucky) avatar

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    RT @2morrowknight Comparing how many people tweet & blog around the world: [link to post] /via @Twitter_Tips @LUKIKA

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  23. SamPolanco (Sammy Polanco) avatar

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    RT Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://ow.ly/17DkTO

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  24. Biorahul (Rahul Sharma) avatar

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    RT @ShubhankarM: India is featuring at #12 in blogging & #9 in tweeting among top 15 nations. proud to be Indian :) [link to post]

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  25. RT @Twitter_Tips Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W #Twitter #blogs

  26. @SrBachchan: India is featuring #12 in blogging & #9 in tweeting among top 15 nations. We're not 3rd world nation. http://bit.ly/balRsV

  27. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  28. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  29. Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)

  30. Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://bit.ly/aEYdOQ

  31. TheTweetNinja (Tweet Ninja) avatar

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    Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://bit.ly/aEYdOQ

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  32. maxwellhoffmann (maxwellhoffmann) avatar

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    RT @Twitter_Tips Fascinating: Comparing how many people tweet & blog around the world: [link to post] #Twitter #blogs

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  33. erkf0002 (Tom Erkfitz) avatar

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    Fascinating: Comparing how many people tweet & blog around the world: [link to post] (via @Twitter_Tips)

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  34. ShubhankarM (Shubhankar Mazumdar) avatar

    Twitter Comment


    @SrBachchan: India is featuring #12 in blogging & #9 in tweeting among top 15 nations. We’re not 3rd world nation. [link to post]

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  35. novusJ (Jackie Dunbar) avatar

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    RT @Twitter_Tips …Comparing how many people tweet & blog around the world: [link to post]

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  36. IrazuDiaz (irazú díaz) avatar

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    Comparing how many people tweet & blog around the world: [link to post] >> Interesante. En México sí q twiteamos… 11a. posición…

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  37. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  38. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  39. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  40. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  41. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  42. RT @2morrowknight Comparing how many people tweet & blog around the world: http://j.mp/cf912W /via @Twitter_Tips @LUKIKA

  43. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  44. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  45. matthewdbenson avatar
    matthewdbenson

    Would be interesting to compare this list to the population by country, and understand which countries are “punching above their weight”. For example, the USA population is about (very roughly!) 5 times that of UK, but USA has approximately 4.3 times as many bloggers than UK, while USA has roughly 7.1 times as many twitterers.

  46. bobbbyg (Rob Gould) avatar

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    RT @2morrowknight Comparing how many people tweet & blog around the world: [link to post] /via @Twitter_Tips @LUKIKA

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  47. [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips

  48. RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips

  49. RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips

  50. RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips

  51. soulhorse (Hannah Ralph) avatar

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    RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: [link to post] /@Twitter_Tips

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  52. KarlDetkenProDJ (Karl Detken) avatar

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    [TWITTER TIP] Comparing how many people tweet & blog around the world: [link to post] /@Twitter_Tips

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  53. KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitt… http://bit.ly/a6YlpJ

  54. indancemusic (In Dance Music) avatar

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  55. RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  56. The long and the short of it — NevilleHobson.com http://shrten.com/0oiu

  57. RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips

  58. RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips

  59. Global social media marketing: Percentage of Twitter users, by country – http://ht.ly/1UK3H

  60. RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips

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  63. Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://bit.ly/aEYdOQ

  64. Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://bit.ly/aEYdOQ

  65. RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips

  66. The percentage of people online in different countries who blog & tweet : http://bit.ly/balRsV (Links for in depth info)

  67. RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  68. NewsSheet (NewsSheet) avatar

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    Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]: Twitte… http://bit.ly/cWPhCg

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  69. RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  70. curious data RT @Twitter_Tips r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  71. RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  72. Groonk (Groonk BOO-YA!) avatar

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    curious data RT @Twitter_Tips r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]

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  73. RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  74. LUKIKA (JUDY) avatar

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    RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]

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  75. John_Innes (John O Innes III) avatar

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    RT Fascinating: Comparing how many people tweet & blog around the world: [link to post]

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  76. RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  77. RT @jangles The long and the short of it http://bit.ly/balRsV

  78. RT @John_Innes – RT Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  79. Brasil twitteiro:
    Pesquisa revela quantas pessoas na função tweet & blog mundo afora.
    Números do Brasil impressionam
    http://j.mp/cf912W

  80. zeluiznogueira (Zé Luiz Nogueira) avatar

    Twitter Comment


    Brasil twitteiro:
    Pesquisa revela quantas pessoas na função tweet & blog mundo afora.
    Números do Brasil impressionam
    [link to post]

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  81. RT Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://ow.ly/17DHjH

  82. r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://url4.eu/47lGS

  83. Tweeters & #bloggers around the world. http://bit.ly/bMlOwE) #interesante @recomendar

  84. techprone (techprone) avatar

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    r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://url4.eu/47lGS

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  85. QTGamer86 (Judy Durbin) avatar

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    RT @John_Innes – RT Fascinating: Comparing how many people tweet & blog around the world: [link to post]

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  86. SamPolanco (Sammy Polanco) avatar

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    RT Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://ow.ly/17DHjH

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  87. r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W via @YoTwits

  88. bizbuzman (Bizbuz Man) avatar

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    r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post] via @YoTwits

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  89. Brasil é 2º que mais tweeta RT @Twitter_Tips r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  90. AndreKerbauy (Andre Kerbauy) avatar

    Twitter Comment


    Brasil é 2º que mais tweeta RT @Twitter_Tips r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]

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  91. Interesting stats on blogs vs twitter with percentages by countries: RT @jangles The long and the short of it http://bit.ly/balRsV

  92. USA leads the way! Comparing how many people tweet and blog around the world: http://j.mp/cf912W (via @Twitter_Tips)

  93. RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  94. RT @susandra: RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  95. Users by nations>>
    RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  96. SHIGEKIYOKOI (SHIGEKI YOKOI) avatar

    Twitter Comment


    Users by nations>>
    RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]

    Posted using Chat Catcher

  97. carologic (Carol Smith) avatar

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    RT @Susandra: RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]

    Posted using Chat Catcher

  98. eugenephoto (Eugene) avatar

    Twitter Comment


    USA leads the way! Comparing how many people tweet and blog around the world: [link to post] (via @Twitter_Tips)

    Posted using Chat Catcher

  99. twitterとブログの国別利用者数の比較>>
    RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  100. RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips

  101. MDGYOKOI (横井茂樹) avatar

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    twitterとブログの国別利用者数の比較>>
    RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]

    Posted using Chat Catcher

  102. RT @eugenephoto: USA leads the way! Comparing how many people tweet + blog around the world: http://j.mp/cf912W (via @Twitter_Tips) #Twitter

  103. matthiasrascher (Matthias Rascher) avatar

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    RT @eugenephoto: USA leads the way! Comparing how many people tweet + blog around the world: [link to post] (via @Twitter_Tips) #Twitter

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  104. Fascinating: Comparing how many people tweet & #blog around the world: http://j.mp/cf912W (via @Twitter_Tips) #stats #twitter #blogging

  105. silvakreuz (Jovi Umawing) avatar

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    Fascinating: Comparing how many people tweet & #blog around the world: [link to post] (via @Twitter_Tips) #stats #twitter #blogging

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  106. RT @silvakreuz: Fascinating: Comparing how many people tweet & #blog around the world: http://j.mp/cf912W (via @Twitter_Tips) #stats #tw …

  107. Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)

  108. Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)

  109. markofu (markofu) avatar

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    RT @silvakreuz: Fascinating: Comparing how many people tweet & #blog around the world: [link to post] (via @Twitter_Tips) #stats #twitte

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  110. RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)

  111. gustavbergman (Gustav Bergman) avatar

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    RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: [link to post] (via @Twitter_Tips)

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  112. RT @jenniferowhite: Bloggers around the world. Top 15 countries blogging – #DrurySMC http://ht.ly/1UMZY

  113. RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W

  114. RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)

  115. RT @legalerswelcome: RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twit …

  116. RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)

  117. RT: @Twitter_Tips r/t Fascinating: Comparing how many people tweet and blog around the world: http://j.mp/cf912W

  118. RT @Minervity RT: @Twitter_Tips r/t Fascinating: Comparing how many people tweet and blog around the world: http://j.mp/cf912W