Two surveys published this month by Canadian research firm Sysomos looks at countries around the world and the percentage of people online who blog and tweet.
There are some interesting metrics in each analysis – age distribution and gender, for instance – so it’s worth reading each report if you’re interested in drilling in to the data.
One aspect intrigued me: comparing the percentage of people who write blogs – long form content – and those who only use Twitter – short-form content.
Bloggers around the world – top 15 countries:
Tweeters around the world – top 20 countries:
It’s no surprise that the USA is the top country in both examples. That’s been reflected in survey after survey over the years, eg, those “state of the blogosphere” reports Technorati does.
What’s interesting is the long tail of countries stretching out to the horizons: New Zealand at 0.47%, France 0.98%, Malaysia 1.7%, and so on.
I would imagine the trend we’ll see is the long tail of small numbers developing even more as more people get online – especially via mobile connections – and get into publishing their opinions and comments, either in long-form (blog posts like this one) or short (the 140 characters of Twitter).
So expect more and more data that you’ll need to filter in order to zero in on that which interests you. In parallel, think about ensuring content you publish yourself is effectively tagged so that it shows up in ways that match the key words and phrases that reflect how you want your content to be discovered.
The online analytics business looks like a good one to be in.
119 responses to “The long and the short of it”
[Blog] The long and the short of it http://tinyurl.com/378p9r9 #fb #in #sysomossurvey
[nh.com] The long and the short of it http://goo.gl/fb/SjqDV
World blog and tweet stats (via @jangles http://bit.ly/biR0LN) – one reading is there's much fuss about something few people do
RT: @jangles [nh.com] The long and the short of it http://goo.gl/fb/SjqDV
Hobson: The long and the short of it: Two surveys published this month by Canadian research firm Sysomos looks at … http://bit.ly/bLgfbb
[…] This post was mentioned on Twitter by Neville Hobson, Neville Hobson, prblogs, Sherrilynne Starkie, Philip Young and others. Philip Young said: World blog and tweet stats (via @jangles http://bit.ly/biR0LN) – one reading is there's much fuss about something few people do […]
The long and the short of it http://bit.ly/dAbPuF
The long and the short of it http://bit.ly/b4Mazo
The long and the short of it http://bit.ly/cXfOkK
The long and short of it – 2 surveys on tweeting and blogging, by @jangles at Neville Hobson.com. http://bit.ly/do4W2N
I agree, I also think the online analytics took is a good one to be in.
However, I do think that the filtering concept will be the one to finally win out. Twitter is fabulous for businesses and people working in businesses like entrepreneurs but I don't see how it works for people on a personal level.
Too much data can be a bad thing too.
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RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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RT @jangles The long and the short of it [link to post]
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Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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RT @Twitter_Tips:Comparison of how many people tweet & blog around the world: [link to post]
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Comparing how many people tweet & blog around the world: [link to post] /via @Twitter_Tips @LUKIKA @2morrowknight
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@shilpiiz “Entirely claimed by all Social-net & highly debated in all Conference; magnetic charm is global sharing, as realised now by me!”
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RT @Twitter_Tips Fascinating: Comparing how many people tweet & blog around the world: @myen – [link to post]
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India is featuring at #12 in blogging & #9 in tweeting among top 15 nations. proud to be Indian :) [link to post] @abhijitdg
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Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://url4.eu/46Uwk
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RT @Lotay: RT @LUKIKA: RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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Comparing how many people tweet & blog around the world: [link to post] /via @Twitter_Tips @LUKIKA
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RT @2morrowknight Comparing how many people tweet & blog around the world: [link to post] /via @Twitter_Tips @LUKIKA
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RT Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://ow.ly/17DkTO
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RT @ShubhankarM: India is featuring at #12 in blogging & #9 in tweeting among top 15 nations. proud to be Indian :) [link to post]
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RT @Twitter_Tips Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W #Twitter #blogs
@SrBachchan: India is featuring #12 in blogging & #9 in tweeting among top 15 nations. We're not 3rd world nation. http://bit.ly/balRsV
RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)
Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://bit.ly/aEYdOQ
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Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://bit.ly/aEYdOQ
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RT @Twitter_Tips Fascinating: Comparing how many people tweet & blog around the world: [link to post] #Twitter #blogs
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Fascinating: Comparing how many people tweet & blog around the world: [link to post] (via @Twitter_Tips)
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@SrBachchan: India is featuring #12 in blogging & #9 in tweeting among top 15 nations. We’re not 3rd world nation. [link to post]
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RT @Twitter_Tips …Comparing how many people tweet & blog around the world: [link to post]
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Comparing how many people tweet & blog around the world: [link to post] >> Interesante. En México sà q twiteamos… 11a. posición…
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RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @2morrowknight Comparing how many people tweet & blog around the world: http://j.mp/cf912W /via @Twitter_Tips @LUKIKA
RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
Would be interesting to compare this list to the population by country, and understand which countries are “punching above their weight”. For example, the USA population is about (very roughly!) 5 times that of UK, but USA has approximately 4.3 times as many bloggers than UK, while USA has roughly 7.1 times as many twitterers.
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RT @2morrowknight Comparing how many people tweet & blog around the world: [link to post] /via @Twitter_Tips @LUKIKA
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[TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
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RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: [link to post] /@Twitter_Tips
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[TWITTER TIP] Comparing how many people tweet & blog around the world: [link to post] /@Twitter_Tips
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KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitt… http://bit.ly/a6YlpJ
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KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: [link to post] /@Twitt… http://bit.ly/a6YlpJ
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RT @Twitter_Tips: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
The long and the short of it — NevilleHobson.com http://shrten.com/0oiu
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
Global social media marketing: Percentage of Twitter users, by country – http://ht.ly/1UK3H
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://bit.ly/aEYdOQ
Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://bit.ly/aEYdOQ
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
The percentage of people online in different countries who blog & tweet : http://bit.ly/balRsV (Links for in depth info)
RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
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Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]: Twitte… http://bit.ly/cWPhCg
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RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
curious data RT @Twitter_Tips r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
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curious data RT @Twitter_Tips r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
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RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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RT Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @jangles The long and the short of it http://bit.ly/balRsV
RT @John_Innes – RT Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
Brasil twitteiro:
Pesquisa revela quantas pessoas na função tweet & blog mundo afora.
Números do Brasil impressionam
http://j.mp/cf912W
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Brasil twitteiro:
Pesquisa revela quantas pessoas na função tweet & blog mundo afora.
Números do Brasil impressionam
[link to post]
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RT Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://ow.ly/17DHjH
r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W http://url4.eu/47lGS
Tweeters & #bloggers around the world. http://bit.ly/bMlOwE) #interesante @recomendar
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r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://url4.eu/47lGS
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RT @John_Innes – RT Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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RT Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post] http://ow.ly/17DHjH
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r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W via @YoTwits
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r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post] via @YoTwits
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Brasil é 2º que mais tweeta RT @Twitter_Tips r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
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Brasil é 2º que mais tweeta RT @Twitter_Tips r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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Interesting stats on blogs vs twitter with percentages by countries: RT @jangles The long and the short of it http://bit.ly/balRsV
USA leads the way! Comparing how many people tweet and blog around the world: http://j.mp/cf912W (via @Twitter_Tips)
RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @susandra: RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
Users by nations>>
RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
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Users by nations>>
RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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RT @Susandra: RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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USA leads the way! Comparing how many people tweet and blog around the world: [link to post] (via @Twitter_Tips)
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twitterã¨ãƒ–ãƒã‚°ã®å›½åˆ¥åˆ©ç”¨è€…æ•°ã®æ¯”較>>
RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @KarlDetkenProDJ: [TWITTER TIP] Comparing how many people tweet & blog around the world: http://j.mp/cf912W /@Twitter_Tips
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twitterã¨ãƒ–ãƒã‚°ã®å›½åˆ¥åˆ©ç”¨è€…æ•°ã®æ¯”較>>
RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: [link to post]
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RT @eugenephoto: USA leads the way! Comparing how many people tweet + blog around the world: http://j.mp/cf912W (via @Twitter_Tips) #Twitter
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RT @eugenephoto: USA leads the way! Comparing how many people tweet + blog around the world: [link to post] (via @Twitter_Tips) #Twitter
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Fascinating: Comparing how many people tweet & #blog around the world: http://j.mp/cf912W (via @Twitter_Tips) #stats #twitter #blogging
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Fascinating: Comparing how many people tweet & #blog around the world: [link to post] (via @Twitter_Tips) #stats #twitter #blogging
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RT @silvakreuz: Fascinating: Comparing how many people tweet & #blog around the world: http://j.mp/cf912W (via @Twitter_Tips) #stats #tw …
Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)
Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)
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RT @silvakreuz: Fascinating: Comparing how many people tweet & #blog around the world: [link to post] (via @Twitter_Tips) #stats #twitte
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RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)
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RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: [link to post] (via @Twitter_Tips)
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RT @jenniferowhite: Bloggers around the world. Top 15 countries blogging – #DrurySMC http://ht.ly/1UMZY
RT @Twitter_Tips: r/t Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W
RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)
RT @legalerswelcome: RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twit …
RT @SocialDojo: Fascinating: Comparing how many people tweet & blog around the world: http://j.mp/cf912W (via @Twitter_Tips)
RT: @Twitter_Tips r/t Fascinating: Comparing how many people tweet and blog around the world: http://j.mp/cf912W
RT @Minervity RT: @Twitter_Tips r/t Fascinating: Comparing how many people tweet and blog around the world: http://j.mp/cf912W