The teasing is done and it’s time to get specific about the new company I’m now part of alongside founder Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman.
The new company is called crayon and will be fully open for business this coming Thursday October 26 when we launch from Crayonville Island, our headquarters in Second Life that’s been under construction during the past few months.
So the first thing to tell you is that crayon is a both a real and a virtual company.
We’re real, in the sense that all of us involved are physical, real human beings based in real locations, on the US east and west coasts plus me here in Europe.
We start with an outstanding team in addition to the four of us – Gary Cohen, Aaron Greenberger, Chris Trela and Michael Denton. These names may not be familiar to you at the moment, but they soon will be.
We’re virtual, in the sense that our primary presence as a company is the three-dimensional online digital world of Second Life where we will conduct our business, our presentations, our brainstorms and our pitches.
And by the way, when we launch on Thursday, we will be the first company to be launched in Second Life.
The second thing to let you know is what crayon actually is.
We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be.
I like to think of us as a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR.
We’re a solution provider. We’re an extension of your team. Consider us a new breed of partner – one that keeps everyone honest and on the right path. Our client is not the consumer: our client is the truth.
Our methodology pivots around conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations.
When Joseph approached me some three months ago to be part of this new venture, I could see immediately that here was a terrific opportunity to join forces with someone visionary who I’ve been paying attention to for a long time.
So I made my decision pretty quickly to join Joseph in creating something special that would enable us to work with marketers, advertisers and public relations professionals that will enable them to better understand the tremendous changes, challenges and opportunities in today’s complex world of fragmented attention, increasing consumer control and hardening attitudes towards traditional marketing and communication.
We think we have something compelling to offer that will enable every client to do what every business really wants – get to the future. First.
If you’d like to blog or podcast about crayon, I’d be thrilled if you would! Let me know if you need more information. Bookmark our website – www.crayonville.com – which will be live on Thursday.
And if you do want to know more about crayon before our launch, each of us is willing to talk to you at any time during the coming week. If you’d like to interview Joseph, or any one of the team, let me know directly or leave a comment here.
Looking forward to helping you get to your future first.
[Update Oct 23 @ 09:40] Joseph, Shel and CC have also posted about crayon. Theirs went up late last night my time.
I’ve been amazed by the reactions to our news plus the sheer volume of warmth coming our way from friends in the blogosphere. Thanks, everyone. You’ve set the expectation bar high indeed and we won’t let you down.
92 responses to “It’s time to unveil crayon”
Best of Luck with Crayon – Some great talent assembled here – and I’m sure you will do very well, and generally benefit everyone working in social media. I’l certainly be mentioning you over at Blog Relations shortly, to try help get the word out. Look forward to the Second Life launch.
Social Media supergroup agency founded: Crayon…
Enough with the talking already, there’s a revolution in media and culture in full swing and its high time people started putting their money where their mouth is. If you’re in media or marketing then you should at this moment…
Well done!!! All the best to all of you with this great project. I’m pretty sure you will be a success.
Wow, amazing news. Saw a picture of you all in SL on one of the other guy’s blogs – amazingly realistic.
It will be interesting to see how the SL aspect of the business develops. Keep us all updated!
[…] Crayon is a venture between Neville Hobson, Shel Holz, Joseph Jaffe, and CC Chapman. All are great communicators in the social media sphere. I like their motto, Our client is not the consumer, it’s the truth. The only trouble with this motto is, of course, that not everyone sees the same truth. Still, I think we know what they mean. The recent Edelman saga shows what it is not. My own motto at the moment is “The truth will set you free, but first it will piss you off.” […]
[…] And now Crayon is launching later this week, claiming to be the first company to be launched in SecondLife. They will be a virtual consulting firm, facilitating “conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations.” If Crayon can turn that marketing-speak into understandable advice and guidance to companies looking to leverage SecondLife as a marketing or sales channel, they may find being one of the first to set up shop is a big advantage. […]
Way to go and congrats. Aren’t you afraid of being confused with colorful wax drawing sticks?
[…] Techcrunch: With all of this real money floating around the SecondLife economy, look for more businesses to set up shop. And look for other companies to be selling advice to these new businesses. Crayon is launching later this week, claiming to be the first company to be launched in SecondLife. They will be a virtual consulting firm, facilitating “conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations.†If Crayon can turn that marketing-speak into understandable advice and guidance to companies looking to leverage SecondLife as a marketing or sales channel, they may find being one of the first to set up shop is a big advantage. […]
Congratulations and best of luck on your new venture, Neville (and Co.). Now I understand a little more how you were describing it on Wednesday!
it will be interesting to see how it develops, especially – as others have said – in Second Life.
Hi Neville,
I will be sure to visit Crayonville in SL on Thursday. Any news on the time?
By the way, here is my blogpost on Crayon: http://www.shapingthoughts.com/2006/10/22/crayon-what-are-these-guys-up-to (sorry, but in my blogging engine Textpattern I still have not found out this trackback feature)
Best regards,
Marcel de Ruiter
Virtual social media group launches in Second Life…
Blogger Neville Hobson just emailed me to say he’s teamed up with three like-minded individuals to launch a venture named Crayon. Their office will be in the virtual world of my client Second Life, and the launch will be on…
“And by the way, when we launch on Thursday, we will be the first company to be launched in Second Life.”
Neville, Neville… what on earth are you talking about? Not only are their countless of entrepreneurial ventures created in Second Life creating and selling virtual products, but there already are a slew of consulting companies that act as advisors to brands, corporate, non-profit and educational efforts in Second Life. That list includes The Electric Sheep Company (which I am a part of), Rivers Run Red (the true “first” RL advisory company to set up in SL), Millions of Us, Infinite Vision Media, Aimee Weber Studios and many more.
I am sure you guys are differentiating yourselves in interesting ways, and we may be quite complementary. I am a big fan of your team, and expect great things from you. I very much welcome your presence. But in the wake of CC’s response to my blog post talking about these overblown “first” claims (http://blogs.electricsheepcompany.com/giff/?p=116) I find this very odd indeed.
[…] Neville Hobson: “We’re virtual, in the sense that our primary presence as a company is the three-dimensional online digital world of Second Life where we will conduct our business, our presentations, our brainstorms and our pitches.” […]
[…] Neville Hobson: “We’re virtual, in the sense that our primary presence as a company is the three-dimensional online digital world of Second Life where we will conduct our business, our presentations, our brainstorms and our pitches.” Posted by Richie @ 6:32 pm Tags: General […]
Everyone, thanks very much indeed for your support and warm words. We plan to live up to your expectations!
Giff, I’m always leery about claims of being first at anything. Inevitably open to challenge, as you have, even if you’re sure of your facts.
However, our research indicates that crayon will be the first company to launch in Second Life. The operative word is ‘launch.’ There are indeed loads of companies who have opened virtual offices in SL. None of them has actually launched their businesses there.
It’s a crucial difference.
The other crucial difference is that we’re a company outside of SL in addition to inside. An in-world company launching in-world is one thing, a company that will do business outside of SL — business that has no relationship to SL at all — is quite another! Perhaps we should have said “non-in-world company.”
[…] Apparently it is time to unveil Crayon, a new company founded by “Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman.” For the life of me, though, I can not figure out what this company is really supposed to be besides a marketing company with an office in SecondLife and outside of SecondLife. We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be. I like to think of us as a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR. […]
[…] TechCrunch has the details and says they are claiming to be the first company launched in the virtual SecondLife. Neville Hobson has a post on Crayon too. Filed under: blogging @ 4:56 pm # […]
Neville, I will say that both Electric Sheep and Millions of Us did launch in Second Life, but I’m gonna stop there cause I’m really not here to spoil your fun. Starting a company is fun! So I really don’t want to split hairs on this stuff — it’s silly. It is definitely true that while Electric Sheep works with other virtual world technologies outside of Second Life (like MTV’s Virtual Laguna Beach project), you are right that we are primarily focused on virtual worlds and not general marketing, branding, or PR work. I actually really like working hand in hand with marketing, branding, and PR companies because we complement each other well.
Congratulations again on the launch fellows. Exciting days ahead and I’m looking forward to the unveiling of the crayon island!
[…] And my third item for this evening … the big announcement from the Fantastic Four. (Hat tip to Ed Lee — very clever.) CC Chapman, Neville Hobson, Shel Holtz and Joseph Jaffe team up to create “crayon.” From Shel: “What makes us different is that Joseph assembled us based on our passion for new media and the fact that we already live and breathe it. We sleep it. We eat it for lunch. And ultimately, that’s what motivated me to accept Joe’s offer and join crayon: the opportunity to work exclusively on these types of projects and the opportunity to work with this particular collection of people.” […]
Neville,
I’m all for you and your team launching in SecondLife, but I think you side-stepped the first part of Giff’s question.
“How can you in any way, shape or form claim to be the first company to launch in SecondLife when there are literally thousands of companies selling virtual goods and real services within SecondLife?”
Like I said, I think it’s a great idea for your team to be involved, but your claim that you’re the first seems like an insult to the literally thousands of users who’ve broken the trail for you and the dozens of pioneering companies already doing real virtual work within SecondLife.
Neville,
You are the remaining 25% of Crayon that I have yet to meet in person. All the best with your new venture and I look forward to seeing what you guys do as a team.
Mash-Up: Joe Jaffe, Neville Hobson, Shel Holtz, CC Chapman…
Joe Jaffe officialy announced his new "crayon" agency with Neville Hobson, Shel Holtz, CC Chapman and others. Good luck, guys! ……
Congrats guys! Rip it up!
Congratulations. Seems interesting and timely for a launch of this type of company. Web 2.0 logo, SL launch and a bit of controversy to start things off.
This line stuck out for me:
“Consider us a new breed of partner – one that keeps everyone honest and on the right path. Our client is not the consumer: our client is the truth.”
I smiled when I read the comments. First to launch.
Truth is so nuanced.
Great news… and love the name!
Well it wasn’t my intention to cause a controversy — actually it was the techcrunch post that threw me off, not what Neville wrote here.
Hey Neville. We’re all thrilled for you and Shel (and JJ and CC for that matter). We’ll be following your success as you once again blaze a new trail. Here’s hoping we can work together. And best of all, FIR is continuing! All the best…
[…] And now there’s a marketing start-up, Crayon, which says its launch Thursday will be the first real business to launch inside of the site. […]
crayon – Virtually Real or Really Virtual?…
The launch of a new marketing company usually wouldn…
Good luck with the new venture. Haven’t commented for a long time but still listening :)
http://rcd.typepad.com/rcd/2006/10/crayon_virtuall.html
[…] On peut s’attendre avec ces chiffres à voir des nouveaux business fleurir sur SecondLife. Et d’autres sociétés viendront vendre leur prestation de conseil sur le sujet. Crayon ouvrira en fin de semaine et se positionnant comme la première société à exister au sein de Second Life. Il s’agira d’une société de conseil pour gérer des opérations de communications et de marketing. Leur offre est encore théorique mais s’ils peuvent traduire cela en actions concrètes pour aider les marques et les sociétés à investir dans Second Life alors ils auront un atout important. […]
Congrats to all involved. May you have the best of success.
[…] SecondLife経済ã«ã“ã‚Œã ã‘ã®ãƒªã‚¢ãƒ«ãªãŠé‡‘ãŒå‡ºå›žã£ã¦ã„ã‚‹ã®ã ã‹ã‚‰ã€åº—を出ã—ã¦ã€ã‚‚ã£ã¨ãƒ“ジãƒã‚¹ã—よã†ã¨è€ƒãˆã‚‹äººãŒã„ã‚‹ã ã‚ã†ã€‚ã•ã‚‰ã«ã¯ã€ã“ã®æ–°ãƒ“ジãƒã‚¹ã®ãŸã‚ã®ã‚¢ãƒ‰ãƒã‚¤ã‚¹ã‚’売る会社ã®ã“ã¨ã‚‚見ã¦ã¿ã‚ˆã†ã€‚Crayon ã¯ä»Šé€±ãƒãƒ¼ãƒ³ãƒäºˆå®šã§ã€SecondLifeã®ä¸ã§ãƒãƒ¼ãƒ³ãƒã™ã‚‹åˆã‚ã¦ã®ä¼šç¤¾ã 㨠言ã£ã¦ã„る。「コミュニケーションã«åŸºã¥ã会話ã¨å¤‰åŒ–。当社ã®æ案ã¯ã€æƒ…熱ã€ç†±ç‹‚ã€åŸºæœ¬çš„ãªå¯¾è©±ã‚’活性化ã™ã‚‹ã‚‚ã®ã§ã€ç´¹ä»‹ã‚„推薦ã®ã—ãŒã‚‰ã¿ã¯ãªã„ã€ã¨ã„ã†ãƒãƒ¼ãƒãƒ£ãƒ«ãªã‚³ãƒ³ã‚µãƒ«ãƒ†ã‚£ãƒ³ã‚°ä¼šç¤¾ã 。CrayonãŒã“ã®ãƒžãƒ¼ã‚±ãƒ†ã‚£ãƒ³ã‚°ãƒˆãƒ¼ã‚¯ã‚’〠SecondLifeをマーケティングや販売ãƒãƒ£ãƒãƒ«ã¨ã—ã¦æ´»ç”¨ã—よã†ã¨ã—ã¦ã„る会社ã¸ã®ã€ç†è§£ã—ã‚„ã™ã„アドãƒã‚¤ã‚¹ã‚„指é‡ã«å¤‰ãˆã‚‹ã“ã¨ãŒã§ãã‚Œã°ã€æ—©æœŸå‚å…¥ã¯å¤§ããªã‚¢ãƒ‰ãƒãƒ³ãƒ†ãƒ¼ã‚¸ã«ãªã‚‹ã ã‚ã†ã€‚ […]
Hey nev.
nice surprise. i have got an assignment for you. The people of the world would like to hire you to find out “the truth” on their political leaders and political parties and resource allocation, and whether we should fire most of them, and collectively redesign the whole system. We would like to offer you payment via a peer payment system, let’s say, $1.00 per citizen. i know it’s a big assignment so perhaps you could wait until you grow a little and expand or redesign your code to enable this to be possible.
james
I’ve just had a terrible thought. What if Crayon really takes off, Shel and Neville are inundated with work and can no longer continue with For Immediate Release.
Then what are we going to do?
:-)
Congratulations. I look forward to hearing more about the business in the coming weeks.
[…] Source: [NevilleHobson’sBlog] […]
[…] crayon, […]
A new agency in town……
I got a message this weekend from Shel Holtz that he and Neville Hobson are joining Joe Jaffe to found a new type of marketing agency, called crayon. Their stated goal is to “integrate the best of the consulting, agency,……
Nevon joins Crayon. Symetry in all thing!
Good luck with the new venture, Neville.
We launched The Plank Assembly over a month ago now. Good job on grabbing the PR, though. Maybe we should hire you to do our PR since “What we are is whatever you want or need us to be.”
Outside Businesses Revising 'Second Life' History…
Have we learned nothing from real-world history? Ages ago, imperialists planted their flags on "New World" soil, claiming to have discovered virgin territory, oblivious to the natives peering out cautiously from the treeline. Indigenous p…
Just out of curiousity, I did a couple searches on Google and Yahoo! for “SecondLife” and “Launch Party” and some derivations of that and found that if that was the extent of your research that you’d probably feel pretty confident in your claim to being first.
Other than wandering around and asking people: “Hey, has anyone ever launched a business in SecondLife before?” I have no good answers on how someone could find out these sorts of things.
I know when I first started with SecondLife I kept trying to Google for help with the built in scripting language to absolutely no effect and it wasn’t until someone sent me the link to the internal (non-googleable) Scripting Wiki that I was able to make any headway.
Neville,
Congrats to you and the rest of the team! Very exciting to see.
Dan
“I have no good answers on how someone could find out these sorts of things.”
By talking to Glenn Fisher who is the Director of Developer Programs at Linden Lab. As a company doing business in Second Life signing up for the Developer Program and keeping in touch with Linden Lab is a no-brainer. This isn’t a matter of not being able to find out, Michael, it’s PR.
Neville et al, congrats on the new venture. I look forward to hearing more about it.
Stephen – if lack of time means FIR gets a bit shorter then I’ll be even happier as I’ll at last be able to listen to all of them ;)
[…] And, perhaps most significantly of all, Joseph Jaffe, C.C. Chapman, Neville Hobson and Shel Holtz are the first to found a company completely within Second Life called crayon. Neville notes that crayon is “both a real and a virtual company,” which will be housed on Crayonville Island in Second Life, but will operate in the real world as “a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR.” […]
[…] While Joseph is the founder, they have recruited a number of other thought-leaders in the new marketing communication landscape including Neville Hobson and Shel Holtz, (from PR podcast For Immediate Release) & C.C. Chapman. […]
Hi there, Neville.
>> Our methodology pivots around conversation and transformation above communication.
I’m so happy to hear this! I would love to speak with you and welcome you to the rich, growing developer community in Second Life! Since you folks are so interested in conversation and communication, I’d like to take this chance to open up dialog.
Because this is such a new, budding industry, there are some efforts a number of us have undertaken to help promote and grow this industry, create standards, and share information valuable to all companies.
We have a site, http://sldevelopers.com/ – with a forums dedicated to providing a medium for developers to interact. We also have a Focus Group I’d like to invite you to consider taking part in, that aims to provide valuable feedback about what practices work and don’t work with metaverse development. Some info here: http://sldevelopers.com/forums/thread/794.aspx
Best of luck with your launch!
All that’s missing is “Burnt Sienna”…
Joseph Jaffe never lacks for audacity. Truly one of the more innovative thinkers around in this day and age, I’m convinced Jaffe never stops thinking new media, even when cutting grass, playing with his kids or staring out the window……
[…] CC Chapman, Neville Hobson, Shel Holtz, and Joseph Jaffe, most are good pals (haven’t yet met Joseph) have announced a new company called ‘Crayon‘. […]
[…] Instead of expanding on crayon myself, I’m going to direct you to three of the new crayons, my good friends Neville Hobson and Shel Holtz, who as you probably know are co-hosts of the popular PR podcast For Immediate Release, and podcasting music pioneer and all-around good guy, C.C. Chapman. They do a pretty damn fine job explaining everything on their own blogs. […]
I’ll have some of what you’re smoking Neville.
Hope all goes well.
Neville; At last, it comes out. I had a suspicion it was something like this ;-) Can we have the next Second Thursday in Second Life at Crayon?
Congrats again!
Does the truth pay its invoices on time?…
So there’s this new company named crayon (not Crayon, mind you, but crayon), and its claim to fame is that its offices are located on Crayonville Island in the imaginary world of Second Life. Ok, fine. You’ve got to have a shtick, and you can’t get …
[…] With all of this real money floating around the SecondLife economy, look for more businesses to set up shop. And look for other companies to be selling advice to these new businesses. Crayon is launching later this week, claiming to be the first company to be launched in SecondLife. They will be a virtual consulting firm, facilitating “conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations.†If Crayon can turn that marketing-speak into understandable advice and guidance to companies looking to leverage SecondLife as a marketing or sales channel, they may find being one of the first to set up shop is a big advantage. […]
[…] According to Neville: […]
it took me a while to figure out this was not about crayola crayons. oh! well…
As someone who has had the pleasure of knowing Joe Jaffe on and off over the last 2 years through both the Soflow network and my Digerati group, let me welcome you! Joe, come on in, the water’s fine. Of course, as CEO of a Metaverse development company doing ALL our work bringing RL brands into SL, and living entirely by the motto “don’t sell me, play with me,” I also have to take issue (as others have here) with the notion that Crayon represents some kind of a “first.” That said, let’s touch base and talk about ways we might collaborate. I highly value what you bring to the table and look forward to seeing if there are ways IVM and Crayon can work together to inititate conversations between our clients’ brands and their core constituencies.
You can reach me @ drew@infinitevisionmedia.com
Hmmm…. Don’t know what second life is, don’t much care. I do wish you every success, you’re still the single most effective corporate communicator I’ve met or even heard of. Hope to work with you again.
All the best.
D
Neville,
I’m a bit late to the party here – but congratulations!
The annoucement of your upcoming launch made me bite the bullet and finally join Second Life, I’m hoping I’ll be able to attend on Thursday.
Best wishes.
“What we are is whatever you want or need us to be.”
I need you to be one who can get a Blogger/Google Support person on the case to fix my five-year-old, 4000-plus post blog, which I’ve been unable to publish to for going on five days due to the beta-blogger-mashup blogspot-plus-killer migration that’s going on, I guess.
THAT is who I need you to be. Then I can chime in on this development in the world of PR and Social Marketing.
Thank you.
“What we are is whatever you want or need us to be.” – Ok – brain surgeons this week, bridge designers next and i’ll have fries to go with that my burger order.
And then:
“Our client is not the consumer: our client is the truth.”
Wow – I believe, I believe, I believe you’s trying to kid me.
As David says: pass whatever dope you’re smoking over here.
Sorry Neville – absolutely don’t get it. But then marketing’s never been something I’d pretend to understand so well.
Congratulations Neville – I wish you all the best with your new venture, it sounds exciting! Might meet you in second life at the launch party…
Thanks, everyone. Quite a few questions in here which I hope to address in a separate post soon. Giff, that will include some comment about this whole ‘first’ thing. Eric Rice had a good commentary about that.
Re FIR, Stephen and Stuart, we’ve actually been pretty good at keeping show length to an hour or so. Until yesterday’s edition :)
David T, good to hear from you. Thanks for your warm words even if you don’t know what SL is.
Just believe, Dennis!
Tabita, thanks, and good luck to you with your new venture.
[…] Some may have heard of Second Life, a virtual community that apparently includes furry penises. Latest addition is a blog colleague Neville Hobson (PR type but a nice one) who’s setting up some sort of marketing shop in Second Life. OK – so it’s a stunt right? Apparently not. […]
“Our methodology pivots around conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations.”
hmmm .looks like another BS compliant startup ….
[…] Crayon is a new kind of marketing company, led by Joseph Jaffe, Shel Holtz, and C.C. Chapman. They are launching their company this Thursday, October 26th, at 9 AM PST, noon EST with a conference in Second Life and a website developed in parallel. More about their goals and thinking here. […]
Thanks, RV. I assume ‘BS compliant’ means ‘Best Strategy.’ In which case, I appreciate your warm words.
[…] By now you’ve heard (unless you live under a blogosphere rock, i.e. are offline) that all our favorite podcasters have joined together to form an honest to goodness virtual company focusing on all aspects of communication. Instead of offering social media as an afterthought, crayon will be incorporating every strategic tool at its disposal to fit the needs of its clients. […]
This is awesome! Mucho congrats!
Belated but sincere congratulations to All Crayonites…er, crayonians…,er,crayolas, opps flapdoodle with a side order of lawsuit on that last one.
I’m happy for y’all, and wish you the best.
Love & Peace, Clarence
Congrats! I’m looking forward to this.
Lets hope that the grid stays open long enough for more than 24 consecutive hours so you can do what you do!
A bit late, but nevertheless many congrats. Sounds like an excellent topic for a presentation at a symposium, btw. Mmmm… isn’t that a coincidence: we are actually organising one in March 2007 in Ghent. And am I right in presuming you could be convinced in coming over? I’m sure by then you’ll have lots of sotries to tell already :-) . Good luck with Crayon!
Crayon launching in Second Life…
Just a quick post to wish the best of luck to the founders of Crayon with their official launch in Second Life on Thursday.
……
Hi Neville,
As I just blogged on my site, many congratulations on the exciting adventure that is Crayon.
I’ll be watching with interest, and hope we can all continue to learn from you and the team as we have so far with your respective blogs and podcasts.
Your contribution so far to social media and the development of new PR/marketing cannot be underestimated.
All the best,
sw
[…] A foursome of prolific bloggers and podcasters — Joseph Jaffe, Neville Hobson , Shel Holtz, C.C. Chapman — are starting a “new marketing” agency called Crayon which will be based in Crayonville Island, Second Life, the virtual world. Neville’s post on Crayon was the clearest. This new company sounds a little crazy and very stimulating. I’m looking forward to checking out their new virtual digs and learning more about their plans. […]
[…] It’s certainly been a roller-coaster of a week since we trickled out our news about crayon on Sunday with blog posts by Joseph, CC, Shel and me. The subsequent blogosphere buzz has been spectalcular. The outpouring of warmth from our friends in the communication space – advertsing, marketing and PR – has really been overwhelming. […]
[…] Last Sunday, we announced that crayon is coming and reactions have been overwhelming – including an amazing 80 comments and trackbacks to my post – the vast majority good wishes and support. It really is humbling to see so many good wishes. Thanks again, everyone. […]
[…] TechCrunch has the details and says they are claiming to be the first company launched in the virtual SecondLife. Neville Hobson has a post on Crayon too. […]
[…] With all of this real money floating around the SecondLife economy, look for more businesses to set up shop. And look for other companies to be selling advice to these new businesses. Crayon is launching later this week, claiming to be the first company to be launched in SecondLife. They will be a virtual consulting firm, facilitating “conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations.” If Crayon can turn that marketing-speak into understandable advice and guidance to companies looking to leverage SecondLife as a marketing or sales channel, they may find being one of the first to set up shop is a big advantage. […]
[…] I’ll be joining Kevin Slavin (Playareacode), Claus Dahl (Imity) and Nevillie Hobson (Crayon), who may well have recovered from the Crayon launch event yesterday. Of course before that, Combat Cards has our launch event on Sunday. 10am-2pm SLT at the Spangle Combat Cards Arenas will see the public debut of the Halloween Horror Zombies and Vampire set. Should be fun. […]
Hi Neville,
Congratulations and all the best with the new venture.
Speak/meet you soon at one of the conferences.
Thanks, everyone. I know I speak on behalf of everyone at crayon in saying that your word of support mean a lot to us. Greatly appreciated.
Big Brother Huis in Second Life…
Second Life (SL) is in de laatste weken regelmatig onderwerp van aankondigingen. Zo opende Reuters onlangs een kantoor in SL, hebben Adidas en Toyota er een vestiging geopend, en openen bedrijven die irl zonder fysieke kantoorruimte werken er een virtu…
Congratulations on your new endeavor and approach. In the mean time I was curious if there might be interested parties in the marketing advertising space willing to listen to a marketing plan that entails pitching advertisers on social change? In other words brand association with MOTHERS LOVE. i.e. advertiser generates a public policy that brings a smile to a MOTHER by way of education modalities their children follow, love and gobble up with big smiles on their faces. One last thing, the policy lasts the duration of the child’s life.
Those who are curious will need to give me face time in NYC. Face time is the only way to pitch this one I am afraid.
Thanks and good luck
Enrique G. Cubillo
212 243 9601
Advocate for social change via marketing and advertising
Money Moves Markets & Minds, Move Wisely & Nicely
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