New research from the Pew Internet and American Life Project has some fascinating statistics on how Americans use technology.
According to A Typology of Information and Communication Technology Users (PDF download), half of all American adults are only occasional users of modern information gadgetry, while 8% are avid participants in all that digital life has to offer.
This is no better illustrated than by this chart from the 65-page report:
Interesting to see that half of those Americans are just not connected to the new Web 2.0 world:
[…] Fully half of adults have a more distant or non-existent relationship to modern information technology. Some of this diffidence is driven by people’s concerns about information overload; some is related to people’s sense that their gadgets have more capacity than users can master; some is connected to people’s sense that things like blogging and creating home-brew videos for YouTube is not for them; and some is rooted in people’s inability to afford or their unwillingness to buy the gear that would bring them into the digital age.
That looks like a very clear real-world view.
So many opportunities to educate people.
3 responses to “The real-world view of Web 2.0”
[…] Are online categories helpful for public relations? Posted in Public Relations, Education by Heather Yaxley on the May 8th, 2007 Neville Hobson links to A Typology of Information and Communication Technology Users (PDF) offering 10 categories and confirming evidence of one-in-three people online as content creators. Here 31% are termed “elite tech users” – 8% being Omnivores, 7% Connectors, 8% Lackluster Veterans and 8% Productivity Enhancers. […]
Disruptive Dialogue #9 – 05/08/2007…
The latest episode of the Disruptive Dialogue podcast is now available. This one was recorded in Bow, NH and is a Curt Schilling special at 38:38 (Curt wears number 38 and his blog is 38pitches.com). You can download this podcast…
Disruptive Dialogue #9 – 05/08/2007…
The latest episode of the Disruptive Dialogue podcast is now available. This one was recorded in Bow, NH and is a Curt Schilling special at 38:38 (Curt wears number 38 and his blog is 38pitches.com). You can download this podcast…